by Frank Papsadore | Jan 24, 2017 | News
Advertiser Perceptions finds marketers growing even more cautious about ad spending with social platforms. NEW YORK, NY – Third-party verification can’t come too soon to digital media, as the combination of bot fraud, fake news and audience restatements has 50% of...
by Frank Papsadore | Jan 13, 2017 | News
New AIR for Agencies Report from Advertiser Perceptions also finds one third of advertisers losing trust in agencies, while nearly half are unclear on the future viability of the agency model. NEW YORK, NY – A first of its kind report revealing the perceptions of the...
