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  • 212-626-6683
  • Media@PerceptionsGroup.com
AXi
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Advertiser Experience Matters
If your business depends on advertising, then nothing is more important to your business success than Advertiser Experience. That is, advertiser opinions of your media brand’s advertising product, marketing communications, selling process and satisfaction. Through more than a decade of advertiser research, analysis and client work we have identified the linkage between advertiser experience and media brand buying intentions. Our findings make one fact abundantly clear, that improving your advertiser experience will have the same affect on your advertising sales.
Improving Advertiser Experience Delivers Increasing Advertising Sales
Most media brand executives have a sense that Advertiser Experience has a direct impact on their ad sales. They understand that a positive experience with their media brand will produce results. Yet, very few possess the process or insights necessary to effectively evaluate and improve their media brand’s advertiser experiences. Improving advertiser experience requires measuring and tracking what advertisers think of your media brand now, over time and in comparison to the competition. And then taking the necessary actions to make improvements based on what you find. The media brands with well-managed, improving advertiser experiences will thrive.
  • Google

    Google

    Frank Papsadore
  • Food Network

    Food Network

    Frank Papsadore
  • People Magazine

    People Magazine

    Frank Papsadore

All trademarks and logos are the property of their respective companies.

Know Where Your Advertiser Experience™ Stands with the Advertiser Experience Index™
Our Advertiser Experience Index (AXi) evaluates more than 400 digital, television, print and audio media brands every six months. Combining and weighting the input from thousands of leading advertisers, AXi pinpoints where your advertiser experience stands in comparison to the competition and tracks it over time. AXi is determined using brand, selling and marketing perception insights from the Advertiser Intelligence Reports, the largest and most comprehensive ongoing advertiser study in the world. AXi delivers a very simple and easy way to gain an understanding of where your advertiser experience stands in comparison to the competition and how it changes over time. Every six months, AXi delivers a single overall index by media brand based on the weighted average of specific perceptions data found in AIR.
Get Your Media Brand's Advertiser Experience Index
To see your media brand’s overall Advertiser Experience Index, simply click on the brand name on the lists provided below. The index is based on marketers and agency decision makers considering each media brand. An index of 100 represents the average for your media category. To learn more about your Advertiser Experience Index, and what it means for your business, contact us at AXi@PerceptionsGroup.com / 212-626-6683.

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Digital

Overall AXi = 107

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Print

Overall AXi = 98

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TV

Overall AXi = 106

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Audio

Overall AXi = 91

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