Our History

Founded in 2002 by Ken Pearl and Randy Cohen, they have assembled a driven team of industry professionals with hands-on experience in media, marketing, advertising and technology. We work with all of our clients to drive their success through accurate and timely delivery of data-informed, actionable guidance.

Industry Experience Counts

Success is never achieved with the data by itself – it’s what experts like Advertiser Perceptions do with it that counts. We are a seasoned group of unbiased advertising industry experts who actively uncover and interpret the motivations, perceptions, and intentions of media buyers.

There’s no other company that does what we do or have the resources we have. We have decades of real-world ad industry experience – ad spending, running sales teams, working as a publisher, launching media brands and more. We are the most valuable asset a media brand or ad tech company can have in their arsenal.

Our Core Values

 

Leadership Our culture embraces top-tier talent and curates the next generation of industry influencers.

 

Personalization Our process is nimble enough to address constantly changing market conditions and ensure that each client request is personalized and verified to meet their needs.

 

Responsiveness Relevance and responsiveness go hand-in-hand. Our team is always ready to act, ensuring timeliness and trusted results on behalf of our clients.

 

Trust To be considered the best in the industry, trust begins from the inside out. Our team is tested daily to analyze, question, and validate all strategies before they are activated.

Timeline

 

Seasoned Industry Experts Leveraging Their Marketplace Network and Experience

Randy Cohen

Randy Cohen

CEO, Co-Founder

Andrew Sippel

Andrew Sippel

EVP, Media

Kevin Mannion

Kevin Mannion

President & Chief Strategy Officer

Jacqueline Baranov

Jacqueline Baranov

VP Consulting

Katie Jurina

Katie Jurina

Chief Operating Officer

Michael Civins

Michael Civins

Account Executive

Josh Becker

Josh Becker

Chief Financial Officer

Diane Malloy

Diane Malloy

VP Sales

 

A Proven Business Intelligence Team Delivering Smart Solutions

Lauren Fisher

Lauren Fisher

GM, Business Intelligence

Nicole Perrin

Nicole Perrin

SVP, Business Intelligence

Sarah Bolton

Sarah Bolton

EVP Business Intelligence

John Bishop

John Bishop

VP, Business Intelligence

Stuart Schneiderman

Stuart Schneiderman

EVP Business Intelligence

Eric Haggstrom

Eric Haggstrom

Director, Business Intelligence

Erin Firneno

Erin Firneno

VP, Business Intelligence

Doug Houghton

Doug Houghton

SVP Business Intelligence Operations

 

Our Advisory Board

The Advertiser Perceptions Advisory Board is comprised of influential industry executives representing leading companies in the advertising world. Members of the Advisory Board directly advise Advertiser Perceptions in its development and deployment of client consulting and research-based products and services designed to improve our clients’ brand value and market position.

Advertiser Perceptions Advisory Board