Custom Research
The More You Know. The Stronger Your Brand. The More You’ll Sell .
Uncovering Key Issues
for Media Brands
Advertiser Perceptions custom research studies are conducted on behalf of our clients to identify, uncover and explore key issues affecting sales, media brand, and market share. The results enable our clients to better understand their position in the marketplace, brand equity, and help develop their unique selling proposition.
Quantitative, Qualitative or Both
Through our unique, proprietary database, we’re able to conduct local, national or international surveys based on a client’s specific needs. We conduct advertiser research on a number of topics, including thought leadership, brand positioning, sales effectiveness, market entry dynamics, media mix, tracking studies, and more.
Thought Leadership Studies
Advertiser Perceptions regularly conducts thought leadership research for our clients. Here are some recent examples of these projects.
Break Media – Digital Video Advertising Trends Download
Casale – Removing Barriers to Digital Video Advertising = Greater Opportunities Download
Collective – Digital Advertising 2011 Download
Collective – The Audience Engine Download
IAB – An Inside Look at Digital Video Advertising Download
RESEARCH EXAMPLES
Top Three Reasons to Consider [Client] A leading brand was facing a lower close rate on its in-bound RFP’s. As part of a custom study to explore its brand and value proposition, we asked our clients’ prospects (using our proprietary database) to provide us the reasons why it was considering the client’s brand and its top competitors.
Ratings of [Client's] Marketing Communications Custom advertiser research (based on interviews with Agencies and Marketers) of our clients’ marketing effectiveness (website, advertising, presentations, and research) revealed areas where they needed focus.
Advertiser Satisfaction with [Client] Website A client was not getting high level of repeat advertising from its largest advertisers. As part of a custom study that we conducted in four key vertical ad categories, we helped the client explore where and why this was occurring, so that actions can be taken to correct the issue.
Agreement Statements re: [Client] A client gets a top-level view of marketers’ and agencies’ responses to specific questions, from audience targeting, to reach, to an emotional connection with the media brand, to measurable ROI.
Familiarity, Consideration, and Buying Intent re: [Client] This study combined a side-by-side comparison of a client’s advertiser familiarity with its target audience, and the level of recent advertising, to find how it all affects advertiser consideration and buying intentions.
For the purposes of confidentiality, we have removed all references to the name of the client for which these custom research examples had been developed.
