Syndicated Research
The More You Know. The Stronger Your Brand. The More You’ll Sell .
Advertiser Intelligence Reports
AIR is the largest multi-client tracking study of media decision makers in the world. It provides media company executives with the plans and opinions of more than 1,500 marketers and agencies every six months. Insight from AIR is provided by media decision making involvement across twelve major advertising categories, and about 500 leading digital, television, magazine, national newspaper and mobile media brands. Clients use the intelligence from AIR to strengthen their media brands and increase advertising sales.
Research Examples
Advertiser Optimism
Optimistic advertisers are more receptive to buying advertising. Through Advertiser Intelligence Reports (AIR), clients know which advertisers have plans to increase, decrease and maintain ad spending over the next twelve months.
Advertiser Consideration & Buying Trends for more than 500 Media Brands
Our Advertiser Intelligence Reports (AIR) provides media company executives with the next six month advertising plans of more than 1,500 marketers and agencies. These media decision makers represent the largest advertisers across more than twelve different vertical advertising categories.
Media Buying Criteria
The criteria used by advertisers for making media decisions changes constantly. Keeping up is critical. Through Advertiser Intelligence Reports (AIR), clients are keenly aware of how advertising decisions are made today, and what is most important to advertisers.
Marketing and Sales Preferences
Advertisers express strong opinions of the marketing and selling approaches used by the media companies that sell them advertising. With Advertiser Intelligence Reports (AIR), clients are well aware of what works and the approaches that advertisers prefer most.
Advertiser Satisfaction
Satisfied advertisers are repeat advertisers. With Advertiser Intelligence Reports (AIR), clients’ advertiser satisfaction levels among marketers and agencies, across more than twelve different ad categories, are revealed. They understand how likely agencies are to recommend their media brands to marketers.
