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Author: Frank Papsadore
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About author:

Frank brings extensive media industry and advertising agency expertise to Advertiser Perceptions, namely as a top-level executive at Ziff-Davis, and Papsadore Direct / Direct Results Group, the advertising agency he co-founded in 1992. His clients included Ziff Davis, Softbank, IDG, CMP, Microsoft, Intel, Saucony, IDG Books’ For Dummies, Comcast, Verizon, and literally hundreds of other leading and emerging companies. Frank lives on Cape Cod with his young son Max, and his black and tan coonhound Zippy.

18 January 2017 - 19:36, by , in AP Blog, Comments off
Advertiser Perceptions finds marketers growing even more cautious about ad spending with social platforms. DOWNLOAD THE REPORT NEW YORK, NY (January 18, 2017) – Third-party verification can’t come too soon to digital media, as the combination of bot fraud, fake news and audience restatements has 50% of marketers saying they will no longer place advertising...
4 November 2014 - 22:04, by , in AP Blog, Comments off
NEW YORK – November 4, 2014 – According to the new Native Advertising and Content Report from Advertiser Perceptions, optimism is very high for Native Advertising spending over the next 12 months. More than half (58%) of all survey respondents say they will increase spending, with agencies (62%) slightly more optimistic than marketers (51%). A...
15 October 2014 - 22:09, by , in AP Blog, Comments off
NEW YORK – October 15, 2014 – Advertisers are planning to increase their Mobile Advertising Spend in the coming 12 months, according to a new Mobile Advertising Report released by Advertiser Perceptions. The biggest single source of additional dollars will come from print budgets — cited by 41% of respondents — followed by an overall...
27 February 2014 - 22:10, by , in AP Blog, Comments off
After Two Years of Essentially Flat Overall Optimism, Agencies and Marketers Plan Greater Spending Increases in the First Half of 2014. NEW YORK – February 27, 2014 – AIR Wave 20 shows a strong uptick in advertiser optimism for the first six months of the year, the biggest such move since Spring of 2011. Following...