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Advertiser-Experience-Three--Keys-to-Intentions
9 January 2015 - 19:36, by , in AP Blog, No comments
“You’ve got to start with the customer experience and work back… not the other way around.” — Steve Jobs Advertisers have more than a myriad of advertising choices. Television, OTT, Advanced TV, cable, broadcast, digital, social, programmatic, native, out of home, magazines, newspapers, terrestrial radio… It’s simple math for media companies – more competitors mean...
4 November 2014 - 22:04, by , in AP Blog, No comments
NEW YORK – November 4, 2014 – According to the new Native Advertising and Content Report from Advertiser Perceptions, optimism is very high for Native Advertising spending over the next 12 months. More than half (58%) of all survey respondents say they will increase spending, with agencies (62%) slightly more optimistic than marketers (51%). A...
15 October 2014 - 22:09, by , in AP Blog, No comments
NEW YORK – October 15, 2014 – Advertisers are planning to increase their Mobile Advertising Spend in the coming 12 months, according to a new Mobile Advertising Report released by Advertiser Perceptions. The biggest single source of additional dollars will come from print budgets — cited by 41% of respondents — followed by an overall...
27 February 2014 - 22:10, by , in AP Blog, No comments
After Two Years of Essentially Flat Overall Optimism, Agencies and Marketers Plan Greater Spending Increases in the First Half of 2014. NEW YORK – February 27, 2014 – AIR Wave 20 shows a strong uptick in advertiser optimism for the first six months of the year, the biggest such move since Spring of 2011. Following...