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Increase Your Personal Contact with Advertisers, And Sales Will Improve.
In-person advertiser sales contact has declined steadily over the past five years. That’s one of the many insights from a recently completed five-year trend analysis of our Advertiser Intelligence Reports (AIR). The analysis covered nine biannual waves of AIR, from 2007 through 2011. (more…)
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Increase Your Personal Contact with Advertisers, And Sales Will Improve.
In-person advertiser sales contact has declined steadily over the past five years. That’s one of the many insights from a recently completed five-year trend analysis of our Advertiser Intelligence Reports (AIR). The analysis covered nine biannual waves of AIR, from 2007 through 2011.
