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Advertisers Move Quickly Toward TV and Digital Video Hybrid Solution to Achieve Their Media Strategy Objectives

Nearly 80% of Advertisers say they pursue multi-platform solutions seeking balance between traditional TV and  digital video offerings.

NEW YORK – February 25, 2015 – More advertisers are pursuing multi-platform solutions in the next 12 months, according to the new Video Advertising Report released by Advertiser Perceptions. Nearly 8 in 10 advertisers agree that they cannot have tunnel vision when it comes to media decisions.  The need to expand focus beyond their primary media silos — TV and Digital — is being recognized. The combination of assets delivered by a digital/ mobile campaign plus the reach that broadcast and cable TV add provides the balance now required by most media decision makers.

Video Multi Platform Chart JPEG

 

Allocation of Digital Video Advertising to Mobile is Increasing Rapidly

A larger piece of digital video advertising budgets are moving from the desktop to mobile platforms. More than one-third of digital video ad budgets are being spent on mobile. That’s up from 19% a year ago. And the number of advertisers increasing their digital video mobile spend is up, as well. Growing from less than half to nearly 60% over the past year.

Video Report Mobile Allocations JPEG

Additional report findings are available to the press by contacting Frank Papsadore, Vice President, Marketing, at 508-888-1208 or Frank.Papsadore@PerceptionsGroup.com.

About the Video Advertising Report, Wave Three

The Video Advertising Report (formerly Video Advertising Convergence Report) looks at how advertisers are dealing with the convergence of television and digital video advertising. The report measures the significant changes in media buying, and where the industry is heading in the next 12 months.

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