Case Studies
The More You Know. The Stronger Your Brand. The More You’ll Sell .
Serving Media Clients Worldwide
At Advertiser Perceptions, we supply the world’s most powerful media brands with insight about what their advertisers and prospects think. Regardless of size, our services are perfect for any media brand that wishes to strengthen its perceptions in the market, increase advertising sales, and obtain competitive advantage.
Our unique and proprietary intelligence gathering process works across all media – from print and television to digital and mobile. We work with media companies that are large and small, national, local and global.
What Our Clients Say…
“Advertiser Perceptions has offered us the ability to get some real feedback and insights through an impartial third party source. Direct one-to-one feedback is always valuable. But getting that kind of feedback is not always easy or practical or always objective. The Advertiser Perceptions reports give us actionable insights to act on to improve our customer service and to offer more value to our agency and client partners.”
Mel Berning, President, A&E Television Networks
“One of the best decisions we’ve made is hiring Advertiser Perceptions. Their media industry specialization and market knowledge is second to none. It’s helped enlighten our understanding of the obstacles to selling digital video advertising, while providing us with solutions that address those very issues.”
Suzie Reider, Head of Video and Display Advertising, Google / YouTube
“We are complete believers in the value of excellent data. And that is what we get from Advertiser Perceptions. Further, they have the expertise and insights to frame that data in a way that we can use to make smart decisions. They also listen carefully to our needs and customize their offering in a way that has become increasingly useful to us.”
Michael Katz, Chief Executive Officer, Interclick
“Advertiser Perceptions not only provides timely, accurate intelligence about our company and media brands, but they supply valuable insight that helps guide our business and increase the effectiveness of our sales team.”
Tom Harty, President, Meredith Magazines
“Advertiser Perceptions gives us the kind of actionable data that helps us understand what advertisers value most from our networks and our sales force. We’ve been able to make positive adjustments to our sales efforts based upon what clients are saying in the AIR surveys.”
Jon Steinlauf, SVP, Advertising Sales, Scripps Networks
“The insight that Advertiser Perceptions delivers helps keep us focused on what’s most important to advertisers regarding how and why they choose our media brands.”
Michael Rooney, Chief Revenue Officer, The Wall Street Journal
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Case Studies
Magazine Case Study #1 Despite having one of the largest audiences of all magazines, positive advertiser perceptions of this magazine’s audience reach were significantly lower than a competing magazine with half the circulation.
Digital Media Case Study The client’s next six-month advertiser consideration and buying intentions were more than five times the industry average. Yet advertiser perceptions of their brand message, sales team, customer service and advertiser satisfaction were all below the industry average.
Cable Television Network Case Study A cable television network with superior sales results experiences a dip in future buying intentions. Our insights provide the reason why.
Magazine Case Study #2 Over a period of 18 months, three waves of AIR syndicated advertiser research tracked a new magazine from its launch to its eventual closure. The rise and fall of five key measures told the story.
