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The More You Know. The Stronger Your Brand. The More You’ll Sell .
Digital Video Advertising: Time to Get Past the Roadblocks
In just a few short years, digital video has leaped from a jittery, bandwidth-hogging novelty to a key component of any brand-centric or response-driven marketing campaign. Today, the proliferation of smartphones, tablets, and notebook TVs means consumers have more screens to look at – and advertisers and media properties alike are eager to tap into this exceptional opportunity. (more…)
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Digital Video Advertising: Time to Get Past the Roadblocks
In just a few short years, digital video has leaped from a jittery, bandwidth-hogging novelty to a key component of any brand-centric or response-driven marketing campaign. Today, the proliferation of smartphones, tablets, and notebook TVs means consumers have more screens to look at – and advertisers and media properties alike are eager to tap into [...]
Advertiser Optimism Remains High
In 2012, the nation faces an uncertain economic environment, an unclear political climate, and unsteady consumer confidence. That’s just not the case when it comes to advertising. Media decision makers are showing more optimism today than at just about any other point in time for the past five years.
Increase Your Personal Contact with Advertisers, And Sales Will Improve.
In-person advertiser sales contact has declined steadily over the past five years. That’s one of the many insights from a recently completed five-year trend analysis of our Advertiser Intelligence Reports (AIR). The analysis covered nine biannual waves of AIR, from 2007 through 2011.
