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In The News Archive
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Advertiser Perceptions In The News…

MP Real Time Daily – Research Finds Nearly 70% Of Agencies Still Rely on Demo Targeting

Media Daily News – Native Ad Plans Shift From Publishers To Social

Adotas – Native Advertising Gains Momentum

Biz Report – Native and Programmatic on the Up

Mediapost – Ad Execs United on Data Ownership

Media Daily News – Transparency Crosses Party Lines

Mediapost – Confidence Erodes in Wake Of Facebook Dentsu Restatements

Ad Age – More Advertisers Say They Are Buying Into Podcasts

Adweek – What’s Working (and What’s Not) For Retail Advertisers as They Plan Their Next Ad Budgets

Media Village – Agency Reviews Have Reached Unprecedented Proportion

Mediapost – Survey Says Advertisers Like Upfronts and NewFronts

Emarketer – Upfronts Sway Ad Decisions

Adotas – More Than 60% Of Leading Advertisers Will Review Their Agencies

Ad Age – Agencies You’re On Notice

Adotas – 2016 Upfront/NewFronts Have Renewed Influence On Advertiser Spending

Mediapost Television Daily – Upfront NewFront Effect

Broadcasting and Cable – Upfronts More Vital as Video Gets Complex

Inside Radio – Marketers Planning to Advertise in Podcasts Have Doubled

Adotas – Social Media Advertising Report from Advertiser Perceptions

Ad Age – Clients Must Provide Transparency

Media Daily News – Majority of Industry Unaware of ANA

Mediapost – Marketers Say Facebook More Critical To Video Campaign Success Than YouTube

ClickZ – Advertisers Focus Social Media Spend on Brand Awareness

WSJ-More Agency Reviews Expected This Year

The Drum – England is now a third-rung concern – Brexit reaction from the US

eMarketer – Video Ad Spending on Social Platforms Is Rising Fast

IAB – Digital Video Ad Spending Soars

IAB – Marketers Digital Video Ad Spend Future

INSIDE RADIO – Marketers See Podcasts as the Next Big Ad Thing

Mediapost Real Tease Blog – The Native Edition

Mediapost Daily News – Native Optimism Remains High But Begins Eroding

IAB – Nearly 8 in 10 Advertisers Now Use Advanced TV

Adweek – Buyers Love Advanced TV

WARC – Google is Favourite with Advertisers

Media Daily News – Google Dominates Advertiser Experience

Media Daily News – Advertisers Give Top Marks To Google

Westwood One: Test Your Knowledge on Radio

Radio Ink: Is Radio’s Story Getting Through?

New York Observer: Old-School Radio Battles Advertiser Perception

Media Daily News: Marketers, Agencies Split On Impact Of IoT

Media Daily News: Ad Confidence Dips, Remains Near Historic High, Especially Digital

MP RTBlog: Programmatic Spending to Increase

eMarketer: Advertisers Focus on Original Digital Video Programming

Broadcast & Cable: What do Advertisers Want from Upfronts

Adweek: Advertiser Perceptions of the Upfronts

IAB: 68% of Marketers & Agencies Anticipate Increasing Their Digital Video Ad Spend in Next 12 Months

eMarketer: AP Programmatic Sellers vs Buyers

MediaPost: Programmatic Buys Expected To Jump

eMarketer: Advertisers Focus on Original Digital Video Programming

IAB: 68% of Marketers & Agencies Anticipate Increasing Their Digital Video Ad Spend in Next 12 Months

Broadcast & Cable: What Do Advertisers Want from the Upfronts and NewFronts

eMarketer: Programmatic Sellers vs. Buyers: Who’s More Hooked On Mobile?

Adweek: Advertiser Perceptions of the Upfronts

Behind the Surge in Mobile Advertising

eMarketer: Mobile Ad Dollars Will Come From Print, TV, and Display

Where’s the Mobile Ad Money Coming from Next Year?

Collective Releases Best Practices Study On Use Of Multiscreen Advertising For Retailers

Automotive Marketers Use Programmatic To Move Consumers From Laptop To Lot

What Are Large Advertisers Looking to Get Out of Mobile?

Advertiser Desire for Both Branding and Performance Drives Growth of Native and Programmatic Advertising

Advertiser Interest in Tablets Less Bullish Than Expected: Report

Ad Execs: We’ll Be Buying 40% Programmatically in Six Months

Study: Marketers to Spend Almost 1/3 of Digital Media Dollars on “3-Screen Digital Marketing” in 2013

Ad Startup YD Raises $6 Million, Take Programmatic to New Markets

Trading Places (Right Now, They’re an Also Ran)

Agency Trading Desks Lag in Awareness, Understanding

Value of US Upfronts Queried

A Tale Of Two Mobile Devices: Madison Ave. Begins Segmenting Tablets Vs. Smartphones

Buyers Hardly Blown Away By Upfront Presentations, But Don’t Expect Retreating

Glitzy Upfront Pitches Don’t Shape TV Budgets, Ad Buyers Say

Optimism Grows For Tech Spending – Less So For Trading Desks

Guess Who’s Planning To Spend More In Mobile?

Mobile Ad Budgets Set to Increase

Travel Dives Deep Into Digital Advertising

OPA Digital Q&A: Advertiser Perception’s Randy Cohen on Advertiser Optimism

That lift-off sound? Yep, that would be social media ad spending | SMI

Ad Execs Bullish On Digital, Marketers More So On Social: Data Reveals ‘Disconnect’ With Agencies

Advertisers Say What We’re All Thinking: Social-Media Spending Is Going to Explode

“Word of Mouth” Is Number One Goal for Social Marketers, But…

Advertisers Anticipate Increases In Spending: Survey

Facebook Wins Hearts and Minds of Madison Avenue

Digital Video Advertising Trends 2012

Optimism Of Ad Execs Begins To Wane Again, Actually Improves For Digital, Mobile, Cable TV

Advertisers Say Spending Is Going One Way: Up

“Word of Mouth” Is Number One Goal for Social Marketers, But 65% Misses the Mark

Advertisers and Planners Seek Collaboration for a Digital Video Advertising

An Inside Look at Demand Side Perceptions of Digital Video Advertising

Advertisers Increase Spending, But Consumers Aren’t Buying

Advertisers Will Boost Digital Video Ad Spending by a Quarter the Next 12 Months

Hulu Ad Swap Research Results

Social Media Presence More Important Than Social Media Ads

Digital Ad Spend Up, Better Metrics Needed … Removing Barriers Equals Greater Opportunities