• Advertiser Intelligence Reports™ (AIR)
• Media Economy Report™
• AIR Sessions
• Power Metrics™ (PM)

The largest multi-client study of media decision makers in the world, The Advertiser Intelligence Reports (AIR) provides media executives with the plans and opinions of more than 1,500 advertising decision-makers (agency and marketer), by media decision making responsibility, across twelve major advertising categories, about more than 300 leading online, print and television media brands.

Key Measures and Trends by leading Online Media Brands, Magazines, National Newspapers and Television Networks include:

• Advertising Consideration
• Advertising Plans
• Media Selection Criteria
• Perceptions of Media Brands by Selection Criteria
• Perceptions of Marketing Effectiveness
• Perceptions of Sales Coverage
• Perceptions of Salespeople
• Advertiser Satisfaction
• Plans to Increase, Decrease and Maintain Ad Spending

• Apparel, Jewelry and Watches (Fashion)
• Automotive
• Consumer Packaged Goods
• Entertainment
• Finance
• Home Furnishings and Appliances
• Liquor, Beer and Wine
• Pharmaceuticals and Health Care
• Retail
• Technology and Consumer Electronics
• Toiletries and Cosmetics (Beauty)
• Travel

• Overall Media
• Ad Category
• Titles/Functions
• Size of Advertising Budgets
• Geographic Regions

• Spring
• Fall

• Print
• Online
• Television
• Mobile

The Media Economy Report provides essential forward-looking insight unavailable from any other source. Media executives, industry analysts, venture capitalists…use the Report to gain an unique next six month perspective of the media economy. A perspective that is based on the plans and opinions of more than 1,500 U.S. media decision makers surveyed every six months.

Media Measured in Depth

• Online Search
• Online Display
• Broadcast TV
• Cable TV
• Magazines
• National Newspapers
• Mobile

Key Measures and Trends by Media

• Ad Spending in the Next Six Months
• Plans to Increase
• Plans to Maintain
• Plans to Decrease
• Advertising Consideration in the Next Six Months
• Number of Media Brands being Considered
• Number of Media Brands being Planned
• Importance of Media Selection Criteria
• Cost/Price
• Ad Results/ROI
• Selling Activity
• All Sales Communication
• In-Person Sales Coverage

Views of Key Measures

• Overall
• Agency/Marketer
• Title
• Ad Decision Making Involvement (i.e. Approvers vs. Recommenders)
• Size of Ad Budget
• Ad Category/Industry (i.e. Apparel, Auto, CPG, etc)

Brief Scope/Methodology

• Online Survey
• Incentives Provided
• Sample Source: Advertiser Perceptions
• 1500+ Respondents
• Media Selection Decisions
• 100% Qualified
• Based on Involvement
• Respondent Profile
• Mix of Titles
• Agency/Marketer
• Ad Categories
• Field: Every Six Months
• Spring
• Fall

Deliverables

• Waves 10 and 11
• Per Wave
• Report of Findings for all Key Measures
• PPT Tables, Charts and Graphs
• Approximately 50 pages
• Summary and Conclusions
• Trends: Seasonal (twelve months prior) and Sequential (six months prior)
• Wave 10 vs. 9 and 8
• Wave 11 vs. 10 and 9
• Delivered by Email
• Wave 10: December /January 2009
• Wave 11: June/July 2009

Bonus: 2009 Advertiser Optimism Index

• Tracking Major Media by Ad Spending Plans to Increase vs. Decrease
• Survey of 500 (sample balanced to Media Economy Report profile)
• Fields every other month beginning in January 2009

AIR Sessions
Communicating What Advertisers Think to your Sales Team

It's simple. The more your sales team knows about what advertisers think, the more advertising they will sell. AIR clients may leverage the expertise and resources of Advertiser Perceptions to impactfully communicate essential findings from each wave of the Advertiser Intelligence Report (AIR), the largest multi-client study of media decision makers in the world.

Why advertisers buy... the importance and perceptions of your sales team's sales knowledge, customer service and sales coverage... advertiser satisfaction... among other vital insights, at our client's direction, AIR Sessions provides media sales teams with the opinions of more than 1,500 advertising decision-makers (agencies and marketers), by media decision making responsibility, across twelve major advertising categories, about your media brand in comparison to the competition.

Key Measures and Trends by leading Online Media Brands, Magazines, National Newspapers and Television Networks may include:

• Advertising Consideration
• Advertising Plans
• Media Selection Criteria
• Perceptions of Media Brands by Selection Criteria
• Perceptions of Marketing Effectiveness
• Perceptions of Sales Coverage
• Perceptions of Salespeople
• Advertiser Satisfaction
• Ad Spending Plans

Measured Advertising Categories may include

• Apparel, Jewelry and Watches (Fashion)
• Automotive
• Consumer Packaged Goods
• Entertainment
• Finance
• Home Furnishings and Appliances
• Liquor, Beer and Wine
• Pharmaceuticals and Health Care
• Retail
• Technology and Consumer Electronics
• Toiletries and Cosmetics (Beauty)
• Travel

Views of Data by

• Overall Media
• Ad Category
• Titles/Functions
• Size of Advertising Budgets
• Geographic Regions

Available Overall and by Media Module

• Print
• Online
• Television
• Mobile (Spring)

• Intentions-to-buy advertised brands and product categories
• Influence on other's product purchases
• Follow-through on intentions and influence

• Respondents per Year: 25,000
• Respondents Recontacted per Year: 5,000 (approximate)
• Survey Period Frequency: Annual
• Media Measured (approximate):
  • Magazines and National Newspapers (120)
  • Websites (120)
  • Television Programs and Networks (300)
• Product Categories Measured: 200+
• Brands Measured: 3,000+
• Delivering Audience Buying Intentions since 2003

• Consumer Buying Intentions
• Consumer Influence on Others*
• Consumer Follow-Through on Buying Intentions*
• Multiple Media Consumption
• Demographics