Serving Media Company Clients since 2001 (Partial List) AOL Bravo CNET Networks CNN Conde Nast Publishing ESPN Entertainment Weekly Facebook Financial Times Forbes Google iVillage Meredith Corporation MSN MTVN Entertainment MySpace NBC Universal The New York Times Rodale Sci-Fi Network TBS Time Inc. TNT Turner TV Guide USA Network The Wall Street Journal Women's Health WPNI YouTube		Products and Services Advertiser Intelligence Reports™ (AIR) Media Economy Report™ WHAT ADVERTISERS WANT™ Sales Perceptions™ (SP) AIR SEARCH™ Power Metrics™ (PM) The Advertiser Intelligence Reports™ (AIR) What Advertisers Think™ The largest multi-client study of media decision makers in the world, AIR delivers more than 1,800 media decision-makers' (agency and marketer) plans for and opinions of the leading U.S. online media brands, magazines, national newspapers, mobile sites and television networks. Objective of AIR: To provide media company executives with unique and actionable insight that leads to informed strategies for increasing ad sales and market share. * See Sales Perceptions below Key Measures and Trends by leading Websites, Magazines, Mobile Sites, National Newspapers and Television Networks include: Advertising Consideration Advertising Plans Media Selection Criteria Perceptions of Media Brands by Selection Criteria Perceptions of Marketing Effectiveness Perceptions of Sales Coverage Perceptions of Salespeople Advertiser Satisfaction Plans to Increase, Decrease and Maintain Ad Spending Measured Advertising Categories Include: Apparel, Jewelry and Watches (Fashion) Automotive Consumer Packaged Goods Entertainment Finance Home Furnishings and Appliances Liquor, Beer and Wine Pharmaceuticals and Health Care Retail Technology and Consumer Electronics Toiletries and Cosmetics (Beauty) Travel Views of Data by Overall Media Ad Category Titles/Functions Size of Advertising Budgets Geographic Regions Twice a Year Frequency Spring Fall Available Overall and by Media Module Print Online Television Mobile Custom and Re-Contact Advertiser Intelligence Research is also available. Contact Advertiser Perceptions for More Information >> back to top Media Economy Report™ Checking the Pulse of the Media Industry Compiled from the Advertiser Intelligence Reports (AIR) data, the Media Economy Report provides forward-looking economic indicators that are unavailable from any other source. Media executives and industry analysts use the report to gain a very unique perspective of the media economy. A perspective that is based on the aggregate plans and opinions of more than 1,800 U.S. media decision makers who participate in the AIR survey every six months. The following measures are included in the report by media and trend: Share of Advertising Budget by Media Advertising Consideration by Media and Advertising Category Consideration Number of Media Brands being Considered Strength of Consideration Importance of Media Selection Criteria Cost/Price Ad Results/ROI Sales Coverage All Sales Communication In-Person Sales Coverage The Media Economy Report is available to AIR subscribers. Contact Advertiser Perceptions for More Information >> back to top WHAT ADVERTISERS WANT™ What's Most Important WHAT ADVERTISERS WANT analyzes the opinions of more than 1,800 U.S. media decision makers to determine what they perceive is most important when it comes to making media selection decisions. The annual report also provides sales and marketing executives with a very clear understanding of the most important promotional and selling approaches according to media decision makers. The following key measures are included in the report by media specialization: Media Selection Criteria used by media decision makers Media Company Marketing/Promo Approaches preferred most by media decision makers Media Company Selling Approaches and Attributes preferred most by media decision Views of the above key measures include: Media Decision Making Involvement Online (Overall, Search and Display) Television Magazine National Newspaper Mobile Agency and Marketer Title/Function Geographic Region Ad Category WHAT ADVERTISERS WANT is available to AIR subscribers. Contact Advertiser Perceptions for More Information >> back to top Sales Perceptions™ (SP) Aligning what Advertising Sales Teams Think and Communicate to Advertisers A proprietary research-based sales management system, Sales Perceptions is designed to support the creation, measurement and maintenance of consistent sales messaging and communication with advertisers. The Sales Perceptions System... Delivers actionable insight about what a sales team is thinking and subsequently saying to advertisers Reinforces accurate key messaging-points that are vital to a sales team's ad selling success. Aligns what the members of a sales team think and communicate to advertisers When combined with the Advertiser Intelligence Reports (AIR), Sales Perceptions delivers a 360 degree view of advertiser and sales perceptions, as well as the degree to which they are or are not in alignment. Contact Advertiser Perceptions for More Information >> back to top AIR SEARCH™ A Research-Based Approach to Narrowing the Search for Top-Performing Advertising Sales Talent From senior sales executives to regional salespeople, AIR SEARCH can help determine the most qualified candidates for your advertising sales recruitment needs. The AIR SEARCH process combines in-depth analysis of key performance variables from AIR with custom research. The result, a short list of extremely well qualified candidates based on your recruiting requirements... Basic Variables Geography Ad Category Specialization Media Specialization Strength-in-Selling Variables Agencies/Marketers, Current Advertisers/Prospects/New Business High-Level/Lower-Level Decision Makers Advertisers with Large/Smaller Budgets Whatever the need and required strength, AIR SEARCH can narrow the search for top-performing advertising sales talent and ensure that your recruiting efforts are focused on the most qualified candidates. Contact Advertiser Perceptions for More Information >> back to top Power Metrics™ Demonstrating Audience Buying Intentions Power Metrics (PM) is the only syndicated, cross-media study dedicated to the measurement of consumer buying intentions and U.S. media consumption. With Power Metrics, media companies acquire comparable data for demonstrating audience buying intentions for more than 3,000 advertised brands and 200 product categories. In addition, PM provides information enabling the demonstration of audience follow-through on brand buying intentions as well as product category influence on other's purchases. Subscribers to Power Metrics also gain access to the PM database for their own re-contact surveys aimed at further proving ROI. Objective of PM: To enable media company sales and marketing executives to demonstrate their audience. Intentions-to-buy advertised brands and product categories Influence on other's product purchases Follow-through on intentions and influence Scope Respondents per Year: 25,000 Respondents Recontacted per Year: 5,000 (approximate) Survey Period Frequency: Annual Media Measured (approximate): Magazines and National Newspapers (120) Websites (120) Television Programs and Networks (300) Product Categories Measured: 200+ Brands Measured: 3,000+ Delivering Audience Buying Intentions since 2003 Key Measures Consumer Buying Intentions Consumer Influence on Others* Consumer Follow-Through on Buying Intentions* Multiple Media Consumption Demographics Custom and re-contact consumer brand and media research information available upon request. Contact Advertiser Perceptions for More Information >> back to top

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