Our Solutions
The More You Know. The Stronger Your Brand. The More You’ll Sell .
Syndicated Research
Advertiser Intelligence Reports (AIR) is the largest multi-client tracking study of media decision makers in the world. It provides media company executives with the plans and opinions of more than 1,500 marketers and agencies every six months. Insight from AIR is provided by media decision making involvement, across twelve major advertising categories, and about more than 300 leading digital, television, magazine, national newspaper and mobile media brands. Clients use the intelligence from AIR to strengthen their media brands and increase advertising sales.
Custom Advertiser Research
Leveraging both our proprietary database and the powerful sample source that is generated by AIR, advertiser research is available on a custom and proprietary basis. Custom research can be conducted in the U.S. and internationally among media decision-makers by: Media, Past Advertisers and Prospects, Agencies and Marketers, Titles/Functions, Ad Category, Geography and Region, Competitor(s), etc. Clients use the findings to better inform decision-making, strengthen media brands, widen opinion-leader status and increase advertising sales.
NEW! Digital Video & Mobile Advertiser Studies
VIDEO ADVERTISING CONVERGENCE STUDY: What Advertisers Think About the Convergence of Video Advertising Across TV, Digital and Mobile Media Platforms.
Digital video advertising is growing at light speed, and with it, top advertisers are finally seeing the web as a branding environment for their campaigns. This phenomenon is inspiring a growing consensus among advertisers that the convergence of television and online video is approaching a tipping point. What does this mean for media companies?
PERSONAL MOBILE DEVICES STUDY: What Advertisers Think About the Migration of Content to Personal Mobile Devices and its Effect on Advertising.
Every day, more online content is moving from desktop computers and laptops to mobile devices – particularly tablets such as the Apple® iPad®. More than ever before, the name of the game is reaching the consumer where he lives. Increasingly, that’s out of the home and on the go: the train, the coffee shop, he mall, the hotel lobby, the office. But in a world of dedicated apps for smartphones and tablets, how do media companies take advantage of this content migration?
THE DIGITAL LANDSCAPE
Randy Cohen, President, Advertiser Perceptions
Imagine you’re on stage at Radio City Music Hall and you are a seller of digital display advertising. In the audience are more than 1000 of the most important, influential, active digital media advertisers anywhere. They represent hundreds of brands across a variety of different categories from alcoholic beverages and automotive to toiletries and travel – both agencies and marketers.
You can ask them what they’re thinking now, and what they think about the future. And get honest, objective, answers. That’s exactly what we did at Advertiser Perceptions. What we found was an extremely optimistic group of advertisers and agencies, among those planning and buying digital display advertising in 2011 and 2012.
W15 Digital Landscape Report PDF
CHART OF THE MONTH
Digital video ad spending is increasing significantly, and many are asking about the source of those funds. Our research indicates that while the majority of digital video ad dollars are coming from existing digital advertising budgets (digital only or integrated budgets), some is beginning to migrate from television ad budgets.
