by Frank Papsadore | Apr 17, 2018 | News
The holy grail for advertisers is reaching the right person with the right message at the right time. The smartphone gives advertisers the best tool to meet that objective, consequently resulting in the movement of more dollars to reach consumers on their personal...
by Frank Papsadore | Apr 13, 2018 | News
What does a leading data management platform (DMPs) do in the minds of advertisers that others do not? What do the leaders in this category need to do better? In this session at AdExchanger’s Programmatic I/O Conference, Kevin Mannion of Advertiser Perceptions...