5 Examples of Media-Based Thought Leadership Campaigns
Jun 26, 2020
When you lead the industry’s thinking about the future of advertising, you can also lead the industry to your specific solution.
For any media brand or ad tech company wanting to establish itself as a leader in the advertising market, Advertiser Perceptions conducts Thought Leadership Research that reveals and tracks advertisers’ evolving priorities, attitudes, usage, challenges, and plans regarding advertising, technology, and media channels.
THE BENEFITS OF CONDUCTING THOUGHT LEADERSHIP:
Generate buzz and become a part of the conversation
Establish a category leadership position through education
Differentiate yourself from your competitors
Open doors to new client relationships
Inspire your clients and prospects to act
You can learn more by downloading our Thought Leadership Brochure – CLICK HERE.
Featured below are some examples of thought leadership research and campaigns we’ve conducted with clients, who have successfully differentiated themselves through education, building trust and compelling client action.
Examples of Our Thought Leadership Research
IAB U.S. 2020 Digital Video Advertising Spend Report
2020 has been one of the most challenging years for the advertising sector since the Great Recession of 2008. However, among all the paused and cancelled campaigns, digital video remains relatively stable, driven by Connected TV (CTV). According to IAB’s U.S. 2020 Digital Video Advertising Spend Report: Putting COVID in Context, CTV is largely responsible for the sector’s resilience and was least impacted by COVID-19. SEE EXAMPLE…
Location Data Finds New Uses In Advertising Based On Performance
Major obstacles still exist when it comes to using location data in advertising campaigns, but marketers also have found new uses. Some 43% of marketers cite privacy concerns as one of the major obstacles at 37%, followed by accuracy and quality at 32%, availability of real-time data at 27%; cost at 25%; ability to apply and integrate at 25%; ability to define and measure return on investments at 20%; lack of vendor differentiation in marketplace at 19%; segmentation at 19%; limited scale at 18%; and lack of transparency and complexity and lack of understanding in how to use it, both at at 17%. SEE EXAMPLE…
Podcasts ‘Clearly Accelerating As Significant Audio Channel.’
Westwood One’s podcast report examines the podcast listener profile, content preferences, platform usage and listening trends. It also covers what listeners think of podcast ads.The report is essential reading for all podcast stakeholders, including those advertisers and agencies, stresses Pierre Bouvard, Chief Insights Officer at Cumulus/Westwood One in the “Everyone’s Listening” blog. “In September 2015, when the first IAB Podcast Upfront was held, Westwood One commissioned Advertiser Perceptions to survey agencies and marketers about podcast advertising,” Bouvard says. SEE EXAMPLE…
Top Growth Priorities for Marketers, Barriers, and the Data-driven Future
Today’s marketer has unprecedented access to the tools and data they need to create exceptional customer experiences and grow their businesses. This has resulted in a fundamental shift in how marketers measure success and make decisions. In the past, marketing was often seen simply as the “steward of the brand.” Now, driving real business growth has become marketing’s biggest priority. Armed with data, all marketers — from analysts to channel managers to executives — are expected to prioritize growth and prove the value of every marketing investment. But this transition to marketing-led growth has not been easy. SEE EXAMPLE…
Survey Looks at the Changing Face of TV Advertising
A survey of over 300 marketers and agencies showed that advanced TV is being used by the majority of advertisers to reach their target audiences. According to “The Changing Face of TV Advertising: 2019, 2020 and Beyond,” from FreeWheel, a Comcast company, OTT/CTV was purchased by the highest percentage (66%) of advertisers over the past month, while addressable TV (household-level targeting), streaming full-episode players (FEPs) and audience-based linear TV were all also used by over half of all advertisers and agencies surveyed. SEE EXAMPLE…