With national attention on the reenergized movement against police brutality and racial injustice, advertisers have been navigating multiple brand risks — from being seen as not doing or saying enough, to taking a public stand that invites scrutiny of iffy corporate track records on race.
Join us as we explore how advertisers are responding to the current movement for racial equality: what they’ve done so far, their beliefs about business impact and risk underlying those responses, and what this might mean for brand suitability policies going forward.
