Advertiser Perceptions Executive Webinar Series

Our exclusive Media Executive Webinar Series helps foster better communication and collaboration among media brand executives and influential advertisers. Through these convenient online events, our clients gain valuable insights aimed at enhancing their go-to-market strategies and tactics.

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An Advertiser’s Trust: Is Trust The Weak Link In Your Media Selling Strategy?

Today, your media brand’s reputation and success is increasingly built on the combination of advertiser trust and audience quality. In this new complimentary, invitation-only webinar from Advertiser Perceptions, we’ll provide fact-based guidance to help you better understand growing trust and transparency concerns, and learn how to differentiate your brand in order to compete and win.
 
At Advertiser Perceptions we’ve been tracking how trust related issues are affecting media decision-making and investment. In this webinar, we’ll share findings from our latest reports and provide insights that will help you make business decisions that include TRUST as a KPI.
 
In this new webinar, we will share findings on:
  • How trust related issues are increasingly affecting media and advertising decision-making and investment.
  • How media decision-makers’ personal habits and views impact their professional decision-making around advertising spending.
  • How media sellers can meet the biggest challenges around brand safety and advertiser trust.
  • How media brands are currently perceived across several dimensions of trust.
  • And much, much more…

Join trust expert moderator EVP Sarah Bolton and CEO Randy Cohen from Advertiser Perceptions and walk away with actionable ideas for increasing advertisers’ trust in your brand.

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The State of Ad Measurement… Two Steps Forward, One Step Back

August 2018  If advertising’s impact cannot be accurately measured, then media brands can’t effectively monetize their inventory, and advertisers will continue to hold back ad dollars and resist adopting new media formats.
 

Advertising measurement is no longer simply the purview of researchers and data scientists. Recent insights from interviews of more than 300 marketers and agency professionals show that inadequate measurement has real-world implications for where and how ad dollars are spent.

Advertiser Perceptions is the first to quantify advertisers’ attitudes about this critical topic with The 2018 State of Advertising Measurement Report. In this new webinar, we will share findings on:

  • What the market identifies as ad measurement’s biggest challenges
  • The most valuable types of measurement, as indicated by marketers and agencies
  • Attributes advertisers most rely upon for selecting measurement providers
  • Who the leading ad measurement providers are
  • A deep-dive into advertiser opinions on cross-platform measurement
  • Where improvement is most needed and from where innovation will come

You may obtain the full 2018 Advertising Measurement Report by contacting us at 212-626-6683 or sending us an email at [email protected]

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Upcoming AP Events

Turning Moments Into Movements: The Power of Participation

AdExchanger’s Industry Preview

Grand Hyatt, New York City

Thursday, January 24th, 11:50 am

We are in a new era. It’s never been more important, and also harder, for brands to earn attention and create emotional connections. So how should marketers think about tackling this challenge in 2019?

Design experiences consumers want versus ads that they have to endure. In this session, you’ll hear about the next wave of participation based marketing aimed at creating a meaningful value exchange with consumers. The panelists will cover the broad continuum of the participation space, from purpose driven brands to campaigns rooted in culture.

Our Panelists

Stacy Minero, Global Head of Content Creation, Twitter

Lou Paskalis, SVP, Customer Engagement and Media Investment, Bank of America Merrill Lynch

Interviewed by: Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions