Advertiser Perceptions Executive Webinar Series
Our exclusive Media Executive Webinar Series helps foster better communication and collaboration among media brand executives and influential advertisers. Through these convenient online events, our clients gain valuable insights aimed at enhancing their go-to-market strategies and tactics.
An Advertiser’s Trust: Is Trust The Weak Link In Your Media Selling Strategy?
- How trust related issues are increasingly affecting media and advertising decision-making and investment.
- How media decision-makers’ personal habits and views impact their professional decision-making around advertising spending.
- How media sellers can meet the biggest challenges around brand safety and advertiser trust.
- How media brands are currently perceived across several dimensions of trust.
- And much, much more…
Join trust expert moderator EVP Sarah Bolton and CEO Randy Cohen from Advertiser Perceptions and walk away with actionable ideas for increasing advertisers’ trust in your brand.
The State of Ad Measurement… Two Steps Forward, One Step Back
Advertising measurement is no longer simply the purview of researchers and data scientists. Recent insights from interviews of more than 300 marketers and agency professionals show that inadequate measurement has real-world implications for where and how ad dollars are spent.
Advertiser Perceptions is the first to quantify advertisers’ attitudes about this critical topic with The 2018 State of Advertising Measurement Report. In this new webinar, we will share findings on:
You may obtain the full 2018 Advertising Measurement Report by contacting us at 212-626-6683 or sending us an email at [email protected]