Advertiser Perceptions Executive Webinar Series

Our exclusive Media Executive Webinar Series helps foster better communication and collaboration among media brand executives and influential advertisers. Through these convenient online events, our clients gain valuable insights aimed at enhancing their go-to-market strategies and tactics.

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Direct to Success: Opportunities in D2C for Media Brands, Platforms and Ad Tech

At Advertiser Perceptions we’ve been tracking how the growing “Direct to Consumer” movement (D2C) is affecting media decision-making and investment. In this webinar, we’ll share findings from our latest reports and provide insights that will help you make better business decisions. We’ll also share our discussion with top-level D2C buy-side marketing executives to further illustrate where the market is going and where media sellers might find opportunities.

Please be sure to sign up right away – space is limited! Thank you for your interest!

DIRECT TO SUCCESS

Invitation-only Webinar Series
Wednesday October 30, 2019 / 2:00 pm EDT

Our discussion will include:

  • How D2C is growing, where the ad dollars are going, and how media sellers should prepare.
  • Why and when does a traditional marketing brand start dipping their toes into D2C?
  • How is D2C advertising typically bought?
  • Which media types get the most D2C ad spending (in terms of overall dollars) and why?
  • Are D2C budgets a reshuffling of overall marketing dollars or an increase in overall ad spending budget?
  • What prompts a D2C brand to begin a brand building campaign?
  • What are the roles of first-party and third-party data in D2C marketing?
  • And much, much more…

 

Join Advertiser Perceptions Industry experts Andrew Sippel and Justin Fromm – and special guests including buy-side D2C marketers – and walk away with actionable ideas for tackling the challenges in this evolving advertising environment.

 

The stakes are incredibly high… we look forward to a lively and informative discussion and hope to see you there. Thank you for your interest!

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The Data Game: Obstacles or Opportunities for Media Sellers and Advertisers?

The continued growth in the availability of data creates both opportunities and stumbling blocks for advertisers – and the partners who support them on the publisher and technology side. In this webinar we’ll bring together experts from across the media ecosystem to talk about some of the biggest issues that stymie advertisers in their quest for effective and efficient marketing.

At Advertiser Perceptions we’ve been tracking how data related issues are affecting media decision-making and investment. In this webinar, we’ll share findings from our latest reports and provide insights that will help you make better business decisions.

 

We will share findings on:
  • How data drives buying decisions and can encourage media investment
  • The missed opportunity of aligning data / research with advertiser KPIs and why a bring-your-own-data policy is a winning proposition.
  • How to approach consumer data privacy
  • The challenge of data accuracy in a world of 3rd party data
  • And much, much more…

Join data and measurement expert moderator Justin Fromm from Advertiser Perceptions and walk away with actionable ideas for tackling the challenges in this new data-focused advertising environment. In addition, special guests will be announced.

 

The stakes are incredibly high… we look forward to a lively and informative discussion and hope to see you there. Thank you for your interest!

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An Advertiser’s Trust: Is Trust The Weak Link In Your Media Selling Strategy?

Today, your media brand’s reputation and success is increasingly built on the combination of advertiser trust and audience quality. In this new complimentary, invitation-only webinar from Advertiser Perceptions, we’ll provide fact-based guidance to help you better understand growing trust and transparency concerns, and learn how to differentiate your brand in order to compete and win.
 
At Advertiser Perceptions we’ve been tracking how trust related issues are affecting media decision-making and investment. In this webinar, we’ll share findings from our latest reports and provide insights that will help you make business decisions that include TRUST as a KPI.
 
In this new webinar, we will share findings on:
  • How trust related issues are increasingly affecting media and advertising decision-making and investment.
  • How media decision-makers’ personal habits and views impact their professional decision-making around advertising spending.
  • How media sellers can meet the biggest challenges around brand safety and advertiser trust.
  • How media brands are currently perceived across several dimensions of trust.
  • And much, much more…

Join trust expert moderator EVP Sarah Bolton and CEO Randy Cohen from Advertiser Perceptions and walk away with actionable ideas for increasing advertisers’ trust in your brand.

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The State of Ad Measurement… Two Steps Forward, One Step Back

August 2018  If advertising’s impact cannot be accurately measured, then media brands can’t effectively monetize their inventory, and advertisers will continue to hold back ad dollars and resist adopting new media formats.
 

Advertising measurement is no longer simply the purview of researchers and data scientists. Recent insights from interviews of more than 300 marketers and agency professionals show that inadequate measurement has real-world implications for where and how ad dollars are spent.

Advertiser Perceptions is the first to quantify advertisers’ attitudes about this critical topic with The 2018 State of Advertising Measurement Report. In this new webinar, we will share findings on:

  • What the market identifies as ad measurement’s biggest challenges
  • The most valuable types of measurement, as indicated by marketers and agencies
  • Attributes advertisers most rely upon for selecting measurement providers
  • Who the leading ad measurement providers are
  • A deep-dive into advertiser opinions on cross-platform measurement
  • Where improvement is most needed and from where innovation will come

You may obtain the full 2018 Advertising Measurement Report by contacting us at 212-626-6683 or sending us an email at [email protected]