Advertiser Perceptions Executive Webcast Series

Our exclusive Media Executive Webcast Series helps foster better communication and collaboration among media brand executives and influential advertisers. Through these convenient online events, our clients gain valuable insights aimed at enhancing their go-to-market strategies and tactics.

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Digital Advertising In Retail

The digital retail advertising landscape is increasingly complex. Social media platforms such as Pinterest and Instagram seek to provide audiences and advertisers full funnel experiences. Brick-and-mortar retailers like Walmart and Target now recognize the value of their first-party data and have created media networks to better compete against Amazon.

Join us as we present highlights from our inaugural first wave of our Digital Advertising for Retail Report (DAR), that covers a marketplace overview, market traction metrics of the top players and brand perceptions across critical advertising criteria.

TOPICS EXPLORED:

  • How Advertisers Fund – And Will Fund – Digital Retail Advertising
  • The Digital Formats Used And Being Considered By Advertisers
  • How Media Partners Are Evaluated By Advertisers

PRESENTERS:

  • Stuart Schneiderman, SVP Business Intelligence, Advertiser Perceptions
  • Lauren Fisher, VP Business Intelligence, Advertiser Perceptions

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Advertising Measurement Signals and Solutions

Measurement is the undergirding of the advertising ecosystem. As advertising campaigns become more fluid across media and more automated in their execution, it is essential to understand what signals advertisers are using to determine the success of their efforts and which partners are helping them achieve success.

TOPICS EXPLORED:

  • The signals that advertisers are most likely to use to measure campaign performance and which are most important
  • Market adoption of specific measurement methodologies
  • Obstacles to usage of measurement methodologies
  • Trust of media and ad tech measurement solutions
  • The effect that a “cookie-less future” could have on measurement and methodologies

PRESENTERS

  • Justin Fromm, EVP Business Intelligence Advertiser Perceptions
  • Lauren Fisher, VP Business Intelligence, Advertiser Perceptions

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From Paralysis to Scenario Planning in the Coronavirus Economy

Since mid-March, Advertiser Perceptions has been tracking US advertisers’ reactions and planned responses to the COVID-19 pandemic. Our six waves of research explored everything from advertisers’ initial paralysis to their future plans as they prepare their investments for the second half of 2020.

The landscape they’ll be entering back into is nothing like the one they left. Marketers and agencies looking to restart their ad programs in H2 2020 must be ready to navigate regional restrictions, political ad spending, holiday ad spending and reinvested Olympic ad dollars. The bottom line: There are plenty of pitfalls and potholes.

New Trends & Practices To Be Explored in the Webinar…

  • Who will win the race for reassigned Olympics budgets?
  • Will digital/ecommerce drive the 2020 holiday season?
  • How can regional advertisers eliminate complexity and allow for more contingencies?
  • Will data and insights determine advertisers’ media partner selection moving forward?
  • Is flexibility a need-for-now fad or a new foundation for media programs?
  • How will OTT and CTV keep growing past the pandemic?
  • Is “good-enough” creative the new branding / performance standard

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Coronavirus, Advertising And The New Normal

In our first Coronavirus Effect on Advertising webinar we had a broad discussion on the issues we saw as immediate results of the illness and widespread quarantine. Our overarching theme was that the industry, like much of society, was unprepared for it, which resulted in knee-jerk reactions.
In the second wave of our research, advertisers have their feet under them, and are acclimating to the new normal. Unfortunately, that new normal is an intensification of the economic insecurity we saw in the first wave.

Featuring Wave 2 Results From Our Coronavirus Report

 
Webinar Topics of Discussion: 
  • How insecure are advertisers with regard to when this crisis will end?
  • Are media brands doing a good job perfecting their partnership skills?
  • How will brand and performance tactics change in the Coronavirus culture?
  • And much more…

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The Coronavirus Effect On Advertising

The Coronavirus pandemic has completely upended the U.S. advertising market. It has had substantial effects on people’s lives and livelihoods, and it has entirely transformed the way companies do business. In the advertising industry, we’ve all felt the immediate effects: Cancelled events, meetings and business trips. Work-from-home mandates that include hunkering down inside our houses and apartments alongside our entire families. And yes, even paused and pulled advertising campaigns.

But there are longer-term effects that must also be considered. To get a true pulse on how the advertising industry is being affected now and in the coming months, we’re going direct to marketers and agencies to understand what’s being done. This research will be shared in our upcoming report, “Coronavirus Effect on Advertising Report,” and it will be updated bi-monthly to give you the latest insights and trends on how COVID-19 is affecting everything from ad spending patterns across media, geographies and formats to how companies are going to market with their ad creative and ad placements.

Featuring Wave 1 Results From Our Coronavirus Report

Report Highlights To Be Explored in the Webinar…

  • Advertisers expect the worst of the effects to be felt in Q2 2020, but this is likely to be felt for several quarters as two-thirds also expect the Coronavirus to result in reduced ad spending in 2021.
  • The effects on “Hunker-Down-at-Home” and “Out-and-About” Verticals.
  • Linear TV Gets Hit Hard Early, But That Will Change.
  • Rapid Changes in Media Consumption Further Accelerate the Shift to Over-the-Top (OTT) and Connected TV (CTV).
  • A Focus on Provable Media Means Another Win for the Walled Gardens.

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Direct 2 Success: Opportunities in D2C for Media Brands, Platforms and Ad Tech

At Advertiser Perceptions we’ve been tracking how the growing “Direct to Consumer” movement (D2C) is affecting media decision-making and investment. In this webinar, we’ll share findings from our latest reports and provide insights that will help you make better business decisions. We’ll also share our discussion with top-level D2C buy-side marketing executives to further illustrate where the market is going and where media sellers might find opportunities.

Our discussion will include:

  • How D2C is growing, where the ad dollars are going, and how media sellers should prepare.
  • Why and when does a traditional marketing brand start dipping their toes into D2C?
  • How is D2C advertising typically bought?
  • Which media types get the most D2C ad spending (in terms of overall dollars) and why?
  • Are D2C budgets a reshuffling of overall marketing dollars or an increase in overall ad spending budget?
  • What prompts a D2C brand to begin a brand building campaign?
  • What are the roles of first-party and third-party data in D2C marketing?
  • And much, much more…

 

Join Advertiser Perceptions Industry experts Andrew Sippel and Justin Fromm – and special guests including buy-side D2C marketers – and walk away with actionable ideas for tackling the challenges in this evolving advertising environment.

 

The stakes are incredibly high… we look forward to a lively and informative discussion and hope to see you there. Thank you for your interest!

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The Data Game: Obstacles or Opportunities for Media Sellers and Advertisers?

The continued growth in the availability of data creates both opportunities and stumbling blocks for advertisers – and the partners who support them on the publisher and technology side. In this webinar we’ll bring together experts from across the media ecosystem to talk about some of the biggest issues that stymie advertisers in their quest for effective and efficient marketing.

At Advertiser Perceptions we’ve been tracking how data related issues are affecting media decision-making and investment. In this webinar, we’ll share findings from our latest reports and provide insights that will help you make better business decisions.

 

We will share findings on:
  • How data drives buying decisions and can encourage media investment
  • The missed opportunity of aligning data / research with advertiser KPIs and why a bring-your-own-data policy is a winning proposition.
  • How to approach consumer data privacy
  • The challenge of data accuracy in a world of 3rd party data
  • And much, much more…

Join data and measurement expert moderator Justin Fromm from Advertiser Perceptions and walk away with actionable ideas for tackling the challenges in this new data-focused advertising environment. In addition, special guests will be announced.

 

The stakes are incredibly high… we look forward to a lively and informative discussion and hope to see you there. Thank you for your interest!

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An Advertiser’s Trust: Is Trust The Weak Link In Your Media Selling Strategy?

Today, your media brand’s reputation and success is increasingly built on the combination of advertiser trust and audience quality. In this new complimentary, invitation-only webinar from Advertiser Perceptions, we’ll provide fact-based guidance to help you better understand growing trust and transparency concerns, and learn how to differentiate your brand in order to compete and win.
 
At Advertiser Perceptions we’ve been tracking how trust related issues are affecting media decision-making and investment. In this webinar, we’ll share findings from our latest reports and provide insights that will help you make business decisions that include TRUST as a KPI.
 
In this new webinar, we will share findings on:
  • How trust related issues are increasingly affecting media and advertising decision-making and investment.
  • How media decision-makers’ personal habits and views impact their professional decision-making around advertising spending.
  • How media sellers can meet the biggest challenges around brand safety and advertiser trust.
  • How media brands are currently perceived across several dimensions of trust.
  • And much, much more…

Join trust expert moderator EVP Sarah Bolton and CEO Randy Cohen from Advertiser Perceptions and walk away with actionable ideas for increasing advertisers’ trust in your brand.

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The State of Ad Measurement… Two Steps Forward, One Step Back

August 2018  If advertising’s impact cannot be accurately measured, then media brands can’t effectively monetize their inventory, and advertisers will continue to hold back ad dollars and resist adopting new media formats.
 

Advertising measurement is no longer simply the purview of researchers and data scientists. Recent insights from interviews of more than 300 marketers and agency professionals show that inadequate measurement has real-world implications for where and how ad dollars are spent.

Advertiser Perceptions is the first to quantify advertisers’ attitudes about this critical topic with The 2018 State of Advertising Measurement Report. In this new webinar, we will share findings on:

  • What the market identifies as ad measurement’s biggest challenges
  • The most valuable types of measurement, as indicated by marketers and agencies
  • Attributes advertisers most rely upon for selecting measurement providers
  • Who the leading ad measurement providers are
  • A deep-dive into advertiser opinions on cross-platform measurement
  • Where improvement is most needed and from where innovation will come

You may obtain the full 2018 Advertising Measurement Report by contacting us at 212-626-6683 or sending us an email at [email protected]