AP3: Supply-Side Curation

Welcome to Advertiser Perceptions’ AP3 series where three Advertiser Perceptions analysts explore three key questions that are on their minds. In this episode, our Business Intelligence team members Nicole Perrin, Lauren Fisher and Tricia Hoff discuss the hot programmatic topic of supply-side curation ahead of our latest DSP Report. They converse about such topics as advertiser attitudes, the value of this SSP inventory and what the role of PMPs are now.