Q1 2022: Kickstarting Sales & Marketing in 2022
We polled our panel of US advertisers in January to understand what resonates when researching and choosing media partners. Below, you’ll find tips on what types of content work, what resonates as quality, effective content, and which publications, conferences and trade organizations are worth their weight when it comes to partnering to promote your messaging.
CLICK IMAGE BELOW TO READ FULL NEWSLETTER…
Q4 2021: As Digital Retail Advertising Heats Up, Social Commerce A Key Area To Watch For 2022
Pre-pandemic, commerce-related advertising was already on the rise, thanks to the expansion of retail media networks like Walmart Connect and Target’s Roundel and the rise of social commerce. Post-pandemic, these and other areas of digital advertising that have pivoted to capitalize on commerce-related activities have seen an explosion of growth, innovation and competition, thanks to the rise of consumer buying patterns that now appear to be holding.
CLICK IMAGE BELOW TO READ FULL NEWSLETTER…
