Customer Data Platform Report: Q1 2020

Customer Data Platform Report: Q1 2020

Emphasis on first-party data has inevitably led to greater focus on systems and solutions capable of storing, analyzing and activating such data. Enter the customer data platform (CDP), a packaged software or homegrown solution that creates a persistent, unified...
Advertising and Racial Justice: Q1 2020

Advertising and Racial Justice: Q1 2020

With national attention on the reenergized movement against police brutality and racial injustice, advertisers have been navigating multiple brand risks — from being seen as not doing or saying enough, to taking a public stand that invites scrutiny of iffy...
Trust In Advertising Report: 2H 2020

Trust In Advertising Report: 2H 2020

For the past several years, the advertising industry has reckoned with a growing mandate to restore trust across the ecosystem, covering a range of issues from ad fraud to data privacy to brand and content safety. And as we’ve seen in the current advertiser...