What Does a Good DMP Look Like??

What does a leading data management platform (DMPs) do in the minds of advertisers that others do not? What do the leaders in this category need to do better? In this session at AdExchanger’s Programmatic I/O Conference, Kevin Mannion of Advertiser Perceptions...

WPP Tops First In-depth Marketer Rankings of Agencies

Advertiser Perceptions’ agency evaluation report shows one in three marketers exploring non-traditional alternatives. NEW YORK (December 13, 2017) – Advertiser Perceptions, the business intelligence firm that tracks what advertisers think about advertising issues and...

What Does a Good DSP Look Like?

A New Industry Presentation from Advertiser Perceptions Presented by: Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions 30 minutes, including 10 minutes of Q&A What does a leading DSP do in the minds of advertisers that others do not? What do even the...