Advertiser Trust Opens New and Unimagined Possibilities

“Trust allows relationships to compound. When you don’t have to re-evaluate people or worry about protecting yourself all the time, you go both further and faster with less anxiety and stress.” - Shane Parrish Trust related issues are dominating ad industry headlines....

Podcast Conversion Ratio Increasing Steadily

More advertisers than ever are considering investment in podcasting. That’s the finding of research commissioned by Cumulus / Westwood One and conducted by Advertiser Perceptions, which has tracked conversation, consideration, intent and action for podcast advertising...

It’s Time Media & Ad Tech Companies Embrace Differential Branding

Our recent DSP reporting [REPORT INFO] uncovered something fascinating: When it comes to programmatic buying, three in four advertisers are moving away from traditional agency models, with less reliance on their agency, or now entirely in-housing this function. If...

Media Sellers: Zero Party Data Is Your Next Competitive Opportunity

If you’re a media seller, you’re tapped into the current that crackles in our industry, particularly around controversial topics like data, privacy, and trust. Data collection has grown from a siloed look at CTR to tracking the user journey from initial search to the...

Master of Metrics: 5 Keys to Becoming a Preferred Media Partner

Dear Media Sellers: It’s not your imagination, advertisers are more dependent on data - more than anything else - for the best decision-making. In fact, we see an overwhelming majority of advertisers say the availability of high quality, actionable measurement has...

Master of Metrics: 5 Keys to Becoming a Preferred Media Partner

Dear Media Sellers: It’s not your imagination, advertisers are more dependent on data - more than anything else - for the best decision-making. In fact, we see an overwhelming majority of advertisers say the availability of high quality, actionable measurement has...