Our Blog Series helps advertising and media professionals achieve optimal sales and marketing results by providing them with data-driven, timely insights, paired with in-depth industry knowledge. 

Report: Advertisers Treating Q3 as Restart, Not a Rebound

The second half of 2020 marks a new beginning for advertisers and media, according to Wave 5 of The Coronavirus Effect on Advertising – a six-part, biweekly report from Advertiser Perceptions. Advertisers expect to launch more new products this summer and fall, and...

5 Examples of Media-Based Thought Leadership Campaigns

When you lead the industry's thinking about the future of advertising, you can also lead the industry to your specific solution. For any media brand or ad tech company wanting to establish itself as a leader in the advertising market, Advertiser Perceptions...

Coronavirus and the Streaming Wars: Innovation Please!

Like so many other conversations happening right now, the one about streaming TV viewership comes with plenty of “what ifs” and “when’s”. At the point we all went home and shut the door, we also clicked into a universal activity: streaming content. According to...

Video Strategy in the Age of vMVPDs, SVOD and AVOD

While TV continues to be one of the best reach vehicles for advertisers, we've found that since 2010 the linear TV audience has drifted to other viewing experiences. Some of these media properties give advertisers a place to promote effectively, but others don’t - and...

Medium-Sized Ad Budgets Are Your Key To Incremental Growth in 2020

When we do custom research for media sellers like Spotify, Microsoft and Google, the results range from the expected to the shocking. Recently a custom research assignment revealed a truth for this particular media seller that we realized is a truth for most media...

Ad Measurement: It’s Time For a Disruptive Solution

When we talk to advertisers about their pain points, the top things that trouble them all have to do with measurement: Determining ROI Ad fraud Inaccurate measurement Incomplete cross-media measurement We can all agree that the state of measurement in our industry is...

Turning Lemons Into Lemonade: Ad Spending and Data

Data, data, data – much more than many advertisers know what to do with – is exploding over the media landscape. For the past several years, we’ve been looking at how all this data can help – or hurt – media seller’s efforts to win ad budgets. Not surprisingly, we’ve...

Selling Media In The Trust Era: 3 Things You Need To Know

You might have noticed that we’ve been talking about trust a lot. See our popular Trust Webinar by CLICKING HERE.  We focus on the data and science of trust, researching questions on this topic for our media seller customers. We’re on the front lines of advertiser...

More Than Just Media: Win Clients with Strategic Partnering

In the heat of August, a neighborhood lemonade stand is making money hand over fist. Across the street, a young entrepreneur sets up with paper sacks of salty, buttery popcorn. This is marketing strategy: Analyze the market, think critically about the hole that nobody...