Our Blog Series helps advertising and media professionals achieve optimal sales and marketing results by providing them with data-driven, timely insights, paired with in-depth industry knowledge. 

Turning Lemons Into Lemonade: Ad Spending and Data

Data, data, data – much more than many advertisers know what to do with – is exploding over the media landscape. For the past several years, we’ve been looking at how all this data can help – or hurt – media seller’s efforts to win ad budgets. Not surprisingly, we’ve...

Selling Media In The Trust Era: 3 Things You Need To Know

You might have noticed that we’ve been talking about trust a lot. See our popular Trust Webinar by CLICKING HERE.  We focus on the data and science of trust, researching questions on this topic for our media seller customers. We’re on the front lines of advertiser...

More Than Just Media: Win Clients with Strategic Partnering

In the heat of August, a neighborhood lemonade stand is making money hand over fist. Across the street, a young entrepreneur sets up with paper sacks of salty, buttery popcorn. This is marketing strategy: Analyze the market, think critically about the hole that nobody...

Advertiser Trust Opens New and Unimagined Possibilities

“Trust allows relationships to compound. When you don’t have to re-evaluate people or worry about protecting yourself all the time, you go both further and faster with less anxiety and stress.” - Shane Parrish Trust related issues are dominating ad industry headlines....

Podcast Conversion Ratio Increasing Steadily

More advertisers than ever are considering investment in podcasting. That’s the finding of research commissioned by Cumulus / Westwood One and conducted by Advertiser Perceptions, which has tracked conversation, consideration, intent and action for podcast advertising...

It’s Time Media & Ad Tech Companies Embrace Differential Branding

Our recent DSP reporting [REPORT INFO] uncovered something fascinating: When it comes to programmatic buying, three in four advertisers are moving away from traditional agency models, with less reliance on their agency, or now entirely in-housing this function. If...

Media Sellers: Zero Party Data Is Your Next Competitive Opportunity

If you’re a media seller, you’re tapped into the current that crackles in our industry, particularly around controversial topics like data, privacy, and trust. Data collection has grown from a siloed look at CTR to tracking the user journey from initial search to the...

Master of Metrics: 5 Keys to Becoming a Preferred Media Partner

Dear Media Sellers: It’s not your imagination, advertisers are more dependent on data - more than anything else - for the best decision-making. In fact, we see an overwhelming majority of advertisers say the availability of high quality, actionable measurement has...

Master of Metrics: 5 Keys to Becoming a Preferred Media Partner

Dear Media Sellers: It’s not your imagination, advertisers are more dependent on data - more than anything else - for the best decision-making. In fact, we see an overwhelming majority of advertisers say the availability of high quality, actionable measurement has...