Advertiser Perceptions Blog

Our Blog Series helps advertising and media professionals achieve optimal sales and marketing results by providing them with data-driven, timely insights, paired with in-depth industry knowledge. 

CDPs Continue to Boost Their Role Across All Marketing Use Cases & Processes

Wave 3 of our bi-annual CDP Report points to strong signals that CDPs have gone from being a martech buzzword to serving a critical role in organizations’ tech stacks. We believe wave 3 shows that CDPs adoption and use is out of the first inning, and we are in the midst of a CDP evolution.

How Advertisers Are Solving for Identity in a Cookieless Future

THE IDENTITY LANDSCAPE IS FULL OF OPPORTUNITY FOR ADVERTISERS Advertisers are no strangers to the pressures of privacy regulation and navigating measurement challenges. At present, many are focused on managing the fallout from Apple’s update to iOS 14, which now...

Digital Retail Advertising Set To Soar

Advertiser Perceptions finds spending increasing and expanding across media types. More than half of advertisers have increased their spending on digital retail ads during the pandemic, and most of the rest expect to bounce back in the second half of the year. That’s...

Report: Advertisers Aren’t Ready for IDFA Drop

As Apple readies to require iOS apps to ask users for permission to collect and share their data with advertisers, starting this Spring, advertisers’ windows into consumer behavior are narrowing fast. Only a minority of consumers are expected to opt-in to share their...

CTV Keeps TV Networks a Priority in Expanding Video Landscape

Think streaming networks will displace TV giants? Think again. New research from Advertiser Perceptions shows that advertisers are upping their ante on video, and the pandemic has pushed streaming to one-quarter of TV screen advertising budgets. Yet the largest...

Do Advertisers Trust You? It Matters Now More Than Ever.

For years now, the advertising industry has reckoned with a growing mandate to restore trust across the ecosystem, covering a range of issues from ad fraud to data privacy to brand and content safety. Marketers have been willing to overlook lapses to make their...

Report: Advertisers Treating Q3 as Restart, Not a Rebound

The second half of 2020 marks a new beginning for advertisers and media, according to Wave 5 of The Coronavirus Effect on Advertising – a six-part, biweekly report from Advertiser Perceptions. Advertisers expect to launch more new products this summer and fall, and...

5 Examples of Media-Based Thought Leadership Campaigns

When you lead the industry's thinking about the future of advertising, you can also lead the industry to your specific solution. For any media brand or ad tech company wanting to establish itself as a leader in the advertising market, Advertiser Perceptions...