Advertiser Perceptions Blog

Our Blog Series helps advertising and media professionals achieve optimal sales and marketing results by providing them with data-driven, timely insights, paired with in-depth industry knowledge. 

Report: Advertisers Aren’t Ready for IDFA Drop

As Apple readies to require iOS apps to ask users for permission to collect and share their data with advertisers, starting this Spring, advertisers’ windows into consumer behavior are narrowing fast. Only a minority of consumers are expected to opt-in to share their...

CTV Keeps TV Networks a Priority in Expanding Video Landscape

Think streaming networks will displace TV giants? Think again. New research from Advertiser Perceptions shows that advertisers are upping their ante on video, and the pandemic has pushed streaming to one-quarter of TV screen advertising budgets. Yet the largest...

Do Advertisers Trust You? It Matters Now More Than Ever.

For years now, the advertising industry has reckoned with a growing mandate to restore trust across the ecosystem, covering a range of issues from ad fraud to data privacy to brand and content safety. Marketers have been willing to overlook lapses to make their...

Report: Advertisers Treating Q3 as Restart, Not a Rebound

The second half of 2020 marks a new beginning for advertisers and media, according to Wave 5 of The Coronavirus Effect on Advertising – a six-part, biweekly report from Advertiser Perceptions. Advertisers expect to launch more new products this summer and fall, and...

5 Examples of Media-Based Thought Leadership Campaigns

When you lead the industry's thinking about the future of advertising, you can also lead the industry to your specific solution. For any media brand or ad tech company wanting to establish itself as a leader in the advertising market, Advertiser Perceptions...

Coronavirus and the Streaming Wars: Innovation Please!

Like so many other conversations happening right now, the one about streaming TV viewership comes with plenty of “what ifs” and “when’s”. At the point we all went home and shut the door, we also clicked into a universal activity: streaming content. According to...

Video Strategy in the Age of vMVPDs, SVOD and AVOD

While TV continues to be one of the best reach vehicles for advertisers, we've found that since 2010 the linear TV audience has drifted to other viewing experiences. Some of these media properties give advertisers a place to promote effectively, but others don’t - and...