Our Blog Series helps advertising and media professionals achieve optimal sales and marketing results by providing them with data-driven, timely insights, paired with in-depth industry knowledge. 

It’s Time Media & Ad Tech Companies Embrace Differential Branding

Our recent DSP reporting [REPORT INFO] uncovered something fascinating: When it comes to programmatic buying, three in four advertisers are moving away from traditional agency models, with less reliance on their agency, or now entirely in-housing this function. If...

Media Sellers: Zero Party Data Is Your Next Competitive Opportunity

If you’re a media seller, you’re tapped into the current that crackles in our industry, particularly around controversial topics like data, privacy, and trust. Data collection has grown from a siloed look at CTR to tracking the user journey from initial search to the...

Master of Metrics: 5 Keys to Becoming a Preferred Media Partner

Dear Media Sellers: It’s not your imagination, advertisers are more dependent on data - more than anything else - for the best decision-making. In fact, we see an overwhelming majority of advertisers say the availability of high quality, actionable measurement has...

Master of Metrics: 5 Keys to Becoming a Preferred Media Partner

Dear Media Sellers: It’s not your imagination, advertisers are more dependent on data - more than anything else - for the best decision-making. In fact, we see an overwhelming majority of advertisers say the availability of high quality, actionable measurement has...