The Power Of Participation-Based Marketing

Last week we had the honor of moderating an engaging panel at AdExchanger’s Industry Preview 2019. A complimentary video recording of the discussion is provided to you below. In this session, expert panelists Stacy Minero of Twitter and Lou Paskalis of Bank of...

Who’s Afraid Of The Big Bad Blockchain?

By Justin Fromm, Vice President Business Intelligence, Advertiser Perceptions                       The chief reason: They associate blockchain with the volatile bitcoin and cryptocurrency marketplaces. They’re...

What Agencies and Marketers Want From a DSP

According to our latest research, digital ad spending continues to shift from direct to publishers and toward programmatic. In the fourth wave of our annual DSP Report, advertisers now expect to spend over 50% of their budgets via programmatic channels. However, while...