Retail Media Success Starts with Measurement

From Microsoft’s Retail Advertising Network to Walmart Connect to Best Buy’s Criteo DSP partnership, the retail media space has experienced tremendous growth over the past year. In fact, Group M projects retail media advertising to grow by about 60% by 2027, exceeding...

The Role of Advertising in Restoring Trust in Media

Whether it’s the bad faith broadcasting practices revealed by the Dominion lawsuit or intentionally divisive social media posts and threads, the scourge of disinformation is top-of-mind for many advertisers and media members. At the same time, many advertisers are...

Podcasts: Meaningful Scale Easier Than Ever

The story of podcast advertising has been one of slow and steady growth over the last decade. As with several other media types, consumption of podcasts was accelerated by the pandemic, though still represents a small sliver of overall ad spending and activity. Now in...

Ad Spend Impact: Retail Sales Continue to Grow

Retail sales grew 4.2% YoY in February according to recently released data from the US Census. While a significant amount of this growth is due to inflation, consumers still decided to grow their spending in retail stores by a mid-single digit percentage. Non-store...