Philadelphia, PA, February 16, 2023 - Eureka Equity Partners, a private equity firm based in Philadelphia, announced today that it has made a significant investment in New York based Advertiser Perceptions. Terms of the transaction were not disclosed. Founded in 2002,...
CTV Growth Means The Best Days Ahead for Ad-Supported TV
Despite perceptions that cord-cutters will make the TV future ad-free, connected TV (CTV) is expanding the frontier for advertising.
OPINION: Changing Buyer-Seller Relationships Offer TV Networks a Three-Phase Opportunity
By John Bishop, Advertiser Perceptions Moment of flux is a good time to reset the seller-customer relationship Networks are caught between c onflicting speeds. On one hand, there‘s a rush to catch up with streaming and heightened desire for cross-screen...
Most Mobile App Advertisers Have Yet To Dip Their Toe In Games Despite Access To Target Audience
Advertiser Perceptions finds that US mobile app advertisers prefer to buy advertising in social media, lifestyle and entertainment apps. Only 30% of advertisers spend on mobile games. For advertisers still sitting on the slide lines of in-game advertising, nearly half...
Third Party Data Declines As Advertisers Try New Targeting Strategies
Advertiser Perceptions finds advertisers building first-party models for contextual and cohort-based targeting while they turn to platforms including Google and Facebook for scale. Advertisers’ use of third-party cookies declined almost 10 percentage points last...
Publishers Lean on SSPs for Identity Solutions
Advertiser Perceptions finds publishers turning more to SSPs for new identify strategies as they move beyond cookieless solutions. Publishers aren’t as savvy as they need to be about how to use their own first-party data, and they are increasingly looking to SSPs for...
Podcasts Reach An Inflection Point
As the Medium Becomes a Mainstream Buy, it Faces Mainstream Pressures. In a relatively short time, podcasts have become a viable medium for brand awareness, storytelling, and performance. Instead of fighting for slivers of a niche budget, podcast ad providers now...
Advertiser Trust Can Enhance Media Brand Suitability
Information Integrity is Becoming a Baseline Filter for Media Buying By Sarah Bolton, EVP Business Intelligence, Advertiser Perceptions The Neil Young-Spotify controversy put trust and information integrity in the media headlines again last week. While some have...
Podcasts Are Gaining Ground
Podcast advertising consideration, intention, and usage are at all-time highs... at every stage of the podcast ad purchase funnel. Advertisers continue to embrace podcast advertising and see its importance increasing, alongside digital/streaming audio...
The Rising Video Tide Lifts All Boats
Advertisers can’t get enough video, so they’re upping their ad budgets to make room for more connected, digital and linear TV, including brand integrations. That’s the gist of the latest Video Advertising Convergence Report from Advertiser Perceptions, which has tracked the phenomenon in the US biannually for the past five years. The new report details the complex relationship advertisers are developing with video.