Despite perceptions that cord-cutters will make the TV future ad-free, connected TV (CTV) expands the frontier for advertising. And there are growth opportunities for advertisers and publishers, according to insight from Advertiser Perceptions and Hub Research, which...

Due to the pandemic this year’s Upfront season was very different. Events were canceled and media companies had to quickly develop new ways to promote their offers. And brands and buyers had to determine the value of buying advertising upfront in this uncertain...

Emphasis on first-party data has inevitably led to greater focus on systems and solutions capable of storing, analyzing and activating such data. Enter the customer data platform (CDP), a packaged software or homegrown solution that creates a persistent, unified...

With national attention on the reenergized movement against police brutality and racial injustice, advertisers have been navigating multiple brand risks -- from being seen as not doing or saying enough, to taking a public stand that invites scrutiny of iffy corporate...

For the past several years, the advertising industry has reckoned with a growing mandate to restore trust across the ecosystem, covering a range of issues from ad fraud to data privacy to brand and content safety. And as we've seen in the current advertiser boycott of...

New findings from our Coronavirus research tells us that Q3 2020 is looking like the ad industry’s restart. But just how quickly or aggressively advertisers come back depends on a variety of factors. Media and ad tech brands must be ready to help advertisers through national and regional challenges, work with advertisers to reset and recalibrate KPIs, and provide increased flexibility as that’s looking more and more like the new norm.

The Upfront / NewFront markets have been subject to cancellations and unprecedented changes in long-term ad spending. In this video, we’ll explore the deep effects of the Coronavirus pandemic on Q3, Q4 and 2021 spending, just how quickly advertisers will come back, and a variety of factors determining those outcomes.

The Coronavirus has had a dramatic effect on advertising of all kinds. The programmatic market, in particular, has experienced remarkable changes. In this video, we’ll explore and dive deeply into what effects the pandemic has had on this component of the advertising ecosystem and what you can do to take advantage.