Connected TV Report

Connected TV (CTV) is the next big thing…and happening now. The pandemic has accelerated consumer exploration of alternatives to legacy broadcast and cable. Smart TV interfaces, standalone streaming devices – Roku, Amazon Fire TV, Chromecast, or Apple TV -, as well as connected video game systems and Blu-ray players all offer viewers alternatives to the traditional TV experience.

And as we see in our VAC, UpFront, and custom studies, advertisers are expecting to continue to shift dollars away from legacy TV. The CTV Report offers a detailed study of the TV, video, and digital buyers changing attitudes and behaviors – how they will spend their money in CTV and how they view the leaders, contenders, and emerging CTV brands.

Make data-driven, advertiser-informed business decisions. Contact us today to check the status / health of your brand, and find out how our data-driven insights can help you achieve greater business success.


Connected TV Report Overview



Amazon DSP, Amobee, FreeWheel, Google Display & Video 360, Oneviewby Roku, Samsung DSP, SpotX, The Trade Desk DSP, Verizon Media DSP, Xandr Invest


Amazon Fire, Apple TV, Google Chromecast, LG Ads, Roku, Samsung Ads, Sony Playstation, VizioAds, Xbox

Streamers, vMPVDs

Crackle, Discovery+, FuboTV, HBO Max, Hulu, IMDb TV, Paramount+, Peacock, PlutoTV, The Roku Channel, Tubi, Univision Prende, Vevo, YouTube CTV App, YouTube TV


  • Manager and above job title
  • Involved in digital video and tv decision making
  • Mix of agency/marketer
  • Analysis groups include CTV advertisers, primary TV vs. primary DV decision makers and loyal/frequent CTV advertisers planning to increase spend


  • CTV ad budget by channel type
  • Past 12-month CTV spending by platform type, transaction type
  • Impact of depreciation of third-party cookies and Ad IDs on CTV spending
  • Most important KPIs when evaluating CTV campaigns
  • Benefits and challenges of buying CTV programmatically
  • Market leadership, past 12-month usage/purchase and next 6-month consideration for streamers, vMVPDs, DSPs and OEMs
  • Selection criteria ratings for leading streamers, vMVPDs, DSPs and OEMs
  • And much more…
Programmatic Intelligence Report

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Sample Insights From The Connected TV Report

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Sample Insights From the Cookieless Future Report