Digital Advertising For Retail Report

Digital advertising in retail is rapidly evolving. Marketers, retailers, media and ad tech platforms are collaborating and often competing to connect with shoppers and buyers at every stage of the consumer journey. The Digital Advertising for Retail Report (DAR) surveys leading marketers to understand how they use digital advertising to create awareness, engagement, conversion and loyalty. The study explores the new rules of digital retail marketing, including the usage of Market Development Funds and its standing in the total digital marketing mix. DAR also benchmarks and tracks which retailers, digital media and ad tech brands are perceived as the leaders and what criteria are most important to marketers when selecting a retail media and technology partner.

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DAR Report Overview

BRANDS MEASURED IN THIS REPORT  (subject to change)

Amazon, Costco, eBay, Facebook company, Google, Kroger Precision Marketing, Microsoft/PromoteIQ, Pinterest, Rakuten, Snapchat, Roundel (formerly Target Media Network), Twitter, Walmart Connect

RESPONDENT QUALIFICATIONS

  • Manager and above job title
  • Uses digital media for retail advertising
  • DAR decision-maker
  • Annual DAR ad-spend minimum: $1MM
  • Annual total digital ad-spend minimum: $5MM

TOPICS COVERED BY OUR RESEARCH

  • Funding sources and next 12-month optimism for digital retail advertising budgets
  • Primary channels past 12-month use / next 12-month consideration for digital retail advertising
  • Top 3 challenges for digital retail advertising
  • Market traction metrics – familiarity, consideration, buying priority, satisfaction
  • Perceptions of media partner performance, product and service criteria
  • And much more…
Programmatic Intelligence Report

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Sample Insights From The DAR Report

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Sample Insights From the Digital Advertising In Retail Report