Advertiser Perceptions finds more advertisers increasing video advertising across all platforms, despite persistent concerns over measurement and safety. A new report from Advertiser Perceptions confirms the complementary nature of TV and digital video as advertisers...
Last week we had the honor of moderating an engaging panel at AdExchanger's Industry Preview 2019. A complimentary video recording of the discussion is provided to you below. In this session, expert panelists Stacy Minero of Twitter and Lou Paskalis of Bank of America...
Last month, we asked more than 300 advertisers whether they plan to increase spending this year. The majority said yes, with brand marketers and agency professionals indicating that overall spending will increase by an average of 14% in 2019. Many cited opportunities with emerging media platforms, enhanced audience targeting, and the availability of new marketing technology for creative, production and placement.
Interestingly, marketers plan to spend more than their agencies assume – 55% of marketers intend to spend more in 2019, whereas 43% of agency executives expect to spend more. When asked where the increased budgets will go, those advertisers who intend to spend more indicate that Paid Media (73%), Ad/Marketing Technologies (60%) and Data (50%) will enjoy the greatest increases.
SOURCE: January 2019 Advertiser Perceptions Omnibus Report
Click on any graphic to see full image.
All logos and trademarks are property of their respective owners.