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What Does a Good DMP Look Like??

What does a leading data management platform (DMPs) do in the minds of advertisers that others do not? What do the leaders in this category need to do better? In this session at AdExchanger’s Programmatic I/O Conference, , Kevin Mannion of Advertiser Perceptions looks at market findings from our new Programmatic Intelligence Report.

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Advertisers Full Speed Ahead on Mobile – For Now

Advertiser Perceptions report shows audience remains the catalyst, programmatic buying is on the rise. NEW YORK, NY – As smartphones get smarter and people spend more time on them, advertisers intend to keep spending more on mobile, according to a new Mobile...

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