Last week we had the honor of moderating an engaging panel at AdExchanger's Industry Preview 2019. A complimentary video recording of the discussion is provided to you below. In this session, expert panelists Stacy Minero of Twitter and Lou Paskalis of Bank of America...
Competing for consumer mindshare is a perennial challenge for marketers – one made all the more difficult as consumers continue to find ways to avoid any kind of interruptive advertising. Unsurprisingly, momentum around ad formats that add value and harmonize with...
Last month, we asked more than 300 advertisers whether they plan to increase spending this year. The majority said yes, with brand marketers and agency professionals indicating that overall spending will increase by an average of 14% in 2019. Many cited opportunities with emerging media platforms, enhanced audience targeting, and the availability of new marketing technology for creative, production and placement.
Interestingly, marketers plan to spend more than their agencies assume – 55% of marketers intend to spend more in 2019, whereas 43% of agency executives expect to spend more. When asked where the increased budgets will go, those advertisers who intend to spend more indicate that Paid Media (73%), Ad/Marketing Technologies (60%) and Data (50%) will enjoy the greatest increases.
SOURCE: January 2019 Advertiser Perceptions Omnibus Report
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