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Advertiser Perceptions Introduces AP Ad Insights Hub
Unbiased advertising-related data and insights subscription offering to help power business decisions New York, NY (March 6, 2024) – Advertiser Perceptions, the leading provider of research-based strategic market intelligence and analysis to the media, advertising and...
Advertiser Perceptions Introduces AP Ad Insights Hub
Unbiased advertising-related data and insights subscription offering to help power business decisions New York, NY (March 6, 2024) – Advertiser Perceptions, the leading provider of research-based strategic market intelligence and analysis to the media, advertising and...
LAUREN FISHER
GM Business Intelligence
Advertiser Perceptions
360° VIDEO SERIES
2020 Upfront / NewFronts Report
Due to the pandemic this year’s Upfront season was very different. Events were canceled and media companies had to quickly develop new ways to promote their offers. And brands and buyers had to determine the value of buying advertising upfront in this uncertain...
2020 Upfront / NewFronts Report
Due to the pandemic this year’s Upfront season was very different. Events were canceled and media companies had to quickly develop new ways to promote their offers. And brands and buyers had to determine the value of buying advertising upfront in this uncertain...
AP IN THE NEWS
47% Of Buyers In Go Addressable Survey Say Addressable Ads Were Upfront Key
A Look at Data Standardization as Generative AI and Privacy Landscape Changes
Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
Despite Progress on JICs, US TV Advertisers ‘Not Likely to Abandon Legacy Currencies’
Reimagining Retail: How Standardization Can Unlock Retail Media Spend, And Retail Media Ad Buying Predictions
Marketers! Social Media ROI Improving!
Connected TV and Social Platforms Remain Resilient with Advertisers
Marketers Ramp Up Social Spending as ROI Prospects Improve