Based on interviews with 483 advertisers in July, the new DSP Report from Advertiser Perceptions shows Amazon pulling ahead in usage, with 41% of advertisers using the Amazon Advertising Platform, while 35% use Doubleclick Bid Manager and 26% use The Trade Desk. AAP...
By Justin Fromm, Vice President Business Intelligence, Advertiser Perceptions The chief reason: They associate blockchain with the volatile bitcoin and cryptocurrency marketplaces. They’re...
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