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The Power Of Participation-Based Marketing

Last week we had the honor of moderating an engaging panel at AdExchanger's Industry Preview 2019. A complimentary video recording of the discussion is provided to you below. In this session, expert panelists Stacy Minero of Twitter and Lou Paskalis of Bank of America...

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Advertisers To Increase Spending in 2019 – Lions’ Share to Paid Media and Martech

Last month, we asked more than 300 advertisers whether they plan to increase spending this year. The majority said yes, with brand marketers and agency professionals indicating that overall spending will increase by an average of 14% in 2019. Many cited opportunities with emerging media platforms, enhanced audience targeting, and the availability of new marketing technology for creative, production and placement.

Interestingly, marketers plan to spend more than their agencies assume – 55% of marketers intend to spend more in 2019, whereas 43% of agency executives expect to spend more. When asked where the increased budgets will go, those advertisers who intend to spend more indicate that Paid Media (73%), Ad/Marketing Technologies (60%) and Data (50%) will enjoy the greatest increases.

 

 

SOURCE:  January 2019 Advertiser Perceptions Omnibus Report

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Turning Moments Into Movements: The Power of Participation

AdExchanger’s Industry Preview

Grand Hyatt, New York City

Thursday, January 24th, 11:50 am

We are in a new era. It’s never been more important, and also harder, for brands to earn attention and create emotional connections. So how should marketers think about tackling this challenge in 2019?

Design experiences consumers want versus ads that they have to endure. In this session, you’ll hear about the next wave of participation based marketing aimed at creating a meaningful value exchange with consumers. The panelists will cover the broad continuum of the participation space, from purpose driven brands to campaigns rooted in culture.

Our Panelists

Stacy Minero, Global Head of Content Creation, Twitter

Lou Paskalis, SVP, Customer Engagement and Media Investment, Bank of America Merrill Lynch

Interviewed by: Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions

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