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What Does a Good DMP Look Like??

What does a leading data management platform (DMPs) do in the minds of advertisers that others do not? What do the leaders in this category need to do better? In this session at AdExchanger’s Programmatic I/O Conference, , Kevin Mannion of Advertiser Perceptions looks at market findings from our new Programmatic Intelligence Report.



Advertisers Full Speed Ahead on Mobile – For Now

Advertiser Perceptions report shows audience remains the catalyst, programmatic buying is on the rise. NEW YORK, NY – As smartphones get smarter and people spend more time on them, advertisers intend to keep spending more on mobile, according to a new Mobile...

Trust Issues Weigh On Digital More Than Many Think

Advertiser Perceptions finds marketers growing even more cautious about ad spending with social platforms. NEW YORK, NY – Third-party verification can’t come too soon to digital media, as the combination of bot fraud, fake news and audience restatements has 50% of...

Native Advertising Optimism Gain Momentum

Social networks lead the charge as more advertisers look to commit more money to native campaigns. NEW YORK, NY – Native advertising is gaining momentum as a brand advertising genre, according to the media industry business intelligence experts at Advertiser...

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