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Amazon Pulls Ahead In Latest Advertiser Perceptions DSP Report

Based on interviews with 483 advertisers in July, the new DSP Report from Advertiser Perceptions shows Amazon pulling ahead in usage, with 41% of advertisers using the Amazon Advertising Platform, while 35% use Doubleclick Bid Manager and 26% use The Trade Desk. AAP...

Who’s Afraid Of The Big Bad Blockchain?

By Justin Fromm, Vice President Business Intelligence, Advertiser Perceptions                       The chief reason: They associate blockchain with the volatile bitcoin and cryptocurrency marketplaces. They’re wrong. Blockchain is not cryptocurrency, it’s not just...

What Agencies and Marketers Want From a DSP

According to our latest research, digital ad spending continues to shift from direct to publishers and toward programmatic. In the fourth wave of our annual DSP Report, advertisers now expect to spend over 50% of their budgets via programmatic channels. However, while...

What Does a Good DMP Look Like??

What does a leading data management platform (DMPs) do in the minds of advertisers that others do not? What do the leaders in this category need to do better? In this session at AdExchanger's Programmatic I/O Conference, Kevin Mannion of Advertiser Perceptions looks...

WPP Tops First In-depth Marketer Rankings of Agencies

Advertiser Perceptions’ agency evaluation report shows one in three marketers exploring non-traditional alternatives. NEW YORK (December 13, 2017) – Advertiser Perceptions, the business intelligence firm that tracks what advertisers think about advertising issues and...

Amazon and Google Hold Lead as Demand Side Platforms (DSPs)

Advertiser Perceptions report finds other platforms face a differentiation challenge. NEW YORK, NY (November 27, 2017) – Most advertisers are accelerating or prioritizing programmatic buying as the benefits of improved targeting, data, time and cost efficiencies...

What Does a Good DSP Look Like?

A New Industry Presentation from Advertiser Perceptions Presented by: Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions 30 minutes, including 10 minutes of Q&A What does a leading DSP do in the minds of advertisers that others do not? What do even the...

Advertisers Are Using Addressable TV in Greater Numbers

Advertiser Perceptions study of advertisers familiar with Addressable TV shows majority buy it as much for brand awareness as transactions. NEW YORK (April 24, 2017) – Addressable TV advertising has doubled in the past year, according to various industry sources,...

Advertisers Full Speed Ahead on Mobile – For Now

Advertiser Perceptions report shows audience remains the catalyst, programmatic buying is on the rise. NEW YORK, NY – As smartphones get smarter and people spend more time on them, advertisers intend to keep spending more on mobile, according to a new Mobile...

Trust Issues Weigh On Digital More Than Many Think

Advertiser Perceptions finds marketers growing even more cautious about ad spending with social platforms. NEW YORK, NY – Third-party verification can’t come too soon to digital media, as the combination of bot fraud, fake news and audience restatements has 50% of...

60% Of Advertisers Will Review Their Agencies In Next 12 Months

New AIR for Agencies Report from Advertiser Perceptions also finds one third of advertisers losing trust in agencies, while nearly half are unclear on the future viability of the agency model. NEW YORK, NY – A first of its kind report revealing the perceptions of the...

Native Advertising Optimism Gain Momentum

Social networks lead the charge as more advertisers look to commit more money to native campaigns. NEW YORK, NY – Native advertising is gaining momentum as a brand advertising genre, according to the media industry business intelligence experts at Advertiser...

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Upcoming AP Events

AP Live Webinar
August 15th – 2:00 pm

Advertiser Perceptions VPs of Business Intelligence Justin Fromm and Stuart Schneiderman will discuss our latest research on advertising measurement.  For more information or to register, click the link above.

 

Programmatic I/O New York

Advertiser Perceptions Chief Strategy Officer Kevin Mannion will discuss… What ​Marketer Problems Does A DSP Solve​ –​ ​And Who Does It Best? For more information or to register, click the link above.

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