AIR For Agencies
AIR for Agencies (AFA) supplies actionable data-driven insights and the guidance necessary for improving marketer perceptions of your agency to strengthen your brand value, improve client retention, increase new business and gain a competitive advantage.
Key Measures: Advertiser Perceptions by Agency, Type of Agency and Vertical Market…in Comparison to the Competition and Over Time
- Perceptions of 100 Leading Agencies – Creative, Media, Digital, Search and Networks
- The Plans, Opinions and Motivations of 500+ Marketers Involved in Agency Selection Decisions
- Over 20 Perception Points – Measured Across Service, Talent, Strategy / Execution, and Expense
- Advertiser Plans to Review Agency Relationships—12 Months
AFA Helps Your Agency…
- Focus on the Decision Drivers Important to Advertisers When Hiring and Retaining an Agency
- Improve Perceptions, New Business and Competitive Advantage
- Build on Where You Are Strong
- Address and Cure Where You Are Challenged
- Leverage Opportunities Where Your Competitors Fall Short
- Increase Client Satisfaction and Retention
Subject to change.
Advertiser Perceptions media, marketing and agency consultants leverage our proprietary library of data-driven insights to build meaningful and customized business intelligence solutions– providing clients with the information and guidance for solving their biggest sales and marketing challenges.
Let Us Provide a Complimentary Briefing About Your Brand*
We invite you to schedule a complimentary briefing where we’ll share data-driven insights related to your brand. For more information about our services or to arrange a briefing, please contact us at 212-626- 6683 or [email protected].
*Measured Brands Only