AIR SMB Report

The roughly 30 million small and medium businesses in the U.S. have significantly contributed to the growth in digital ad spend over the past few years and represent a huge revenue opportunity for media platforms. Yet, SMBs have different goals and challenges when compared with the larger advertisers that media platforms are accustomed to working with. The SMB Advertiser Report is designed to provide clients with unique SMB marketplace intelligence and media brand-specific traction metrics.

Make data-driven, advertiser-informed business decisions. Contact us today to check the status / health of your brand, and find out how our data-driven insights can help you achieve greater business success.

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AIR SMB Report Overview

BRANDS MEASURED IN THIS REPORT  (subject to change)

Amazon Advertising, eBay, Facebook, FireTV, Google Display Ads / Google Ads, Hulu, IMDB TV, Instagram, LinkedIn, Local Cable Providers’ Digital Solutions, Linear TV, OTT (i.e. EffecTV, AT&T TVNow, Spectrum, Sling TV, Fios), Microsoft Advertising, Pandora, Pinterest, PlutoTV, Roku, Snapchat, Spotify, TikTok, Tubi, Twitter, Verizon Media, Walmart, Yelp, YouTube

RESPONDENT QUALIFICATIONS

• Manager and above job title
• Involved in digital and/or video advertising decision-making
• Mix of micro ($10k – $500k annual ad spend), small ($500k – $2M annual ad spend) and medium ($2M – $5M annual ad spend)

TOPICS COVERED BY OUR RESEARCH

• High level SMB advertiser insights including primary marketing/advertising goals and methods of evaluating advertising efforts
• Past 12-month ad spend allocation by media type
• Market traction metrics: familiarity, consideration, buying priority, satisfaction
• Advertiser comprehension of media brand products, tools and campaign insights
• Audience, product/platform and data/analytics perceptions
• Press/marketing recall and perceptions
• And much more…