AP Market Reports

 

AP Market Reports deliver timely, research-based insight about the most critical issues affecting the industry every day. All year long, AP Market Reports keep clients abreast of the rapidly changing media landscape, enabling more informed decisions, resulting in more successful outcomes and better advertiser experiences. AP Market Reports to be delivered in 2017 include:

The Social Media Advertising Report

Social media advertising plans, ad spending and advertiser satisfaction for each media brand are measured in detail. Advertiser opinions, plans and preferences for social media advertising in general are also explored in great depth for this report. Clients use the intelligence from the Social Media Advertising Report to make better-informed decisions about Social Media advertising, strengthening their brands and improving their advertiser experience in the process. The Social Media Advertising Report measures all of the top social media brands (more than 30), providing overall market insights and specific advertiser perceptions of individual media properties and companies.

The Upfront / NewFront Report

This report assesses the perceptions that advertisers have of leading television networks’ and digital media brands’ Upfront/Newfront presentations. The report offers actionable critiques, insights and advice for improving the effectiveness of future presentations. It also reveals advertiser opinions, preferences and plans for next year’s Upfront/Newfront season. With guidance from the Upfront/Newfront Post-Presentation Report media brand executives can improve their future performance, results and experience for advertisers. The Upfront / NewFront Report measures over 60 top media brands, providing overall market insights and specific advertiser perceptions of individual media properties and companies. Contact us for an exclusive briefing featuring perceptions of your media brand.

The Mobile Advertising Report

Every day, more advertising is moving from desktop computers and laptops to mobile devices. Advertiser Perceptions analyzes this dynamic and fast-moving environment with an in-depth study of advertiser opinions and plans for mobile advertising. Subscribers to this Mobile Advertising Report will gain a very current perspective of how advertisers think mobile is reshaping the advertising landscape. The Mobile Advertising Report measures over 70 top media brands, providing overall market insights and specific advertiser perceptions of individual media properties and companies.

The Video Advertising Report

Digital video advertising continues to go mainstream. Find out where the ad dollars are flowing, the reasons why, and who’s controlling the purse strings. The Video Advertising Report measures over 50 top media brands, providing overall market insights and specific advertiser perceptions of individual media properties and companies.

The Native Advertising Report

Native advertising plans, ad spending and advertiser satisfaction for each media brand are covered. Advertiser opinions, plans and preferences for native advertising in general are also explored in great depth for this report. Clients use the intelligence from the Native Content and Advertising Report to make better-informed decisions about native advertising, strengthening their media brands and improving their advertiser experience in the process. The Native Advertising Report measures over 80 top media brands, providing overall market insights and specific advertiser perceptions of individual media properties and companies.

 

Subject to change. 

Our Experts

Advertiser Perceptions media, marketing and agency consultants leverage our proprietary library of data-driven insights to build meaningful and customized business intelligence solutions– providing clients with the information and guidance for solving their biggest sales and marketing challenges.

Let Us Provide a Complimentary Briefing About Your Brand*

We invite you to schedule a complimentary briefing where we’ll share data-driven insights related to your brand. For more information about our services or to arrange a briefing, please contact us at 212-626- 6683 or info@AdvertiserPerceptions.com.

*Measured Brands Only