Branded Content & Influencer Marketing Report

2020 was a year when marketers were forced to rethink the content related to paid advertising in response to the seismic events impacting all of us. The pandemic and renewed social justice movements led to a departure from advertising-as-usual, with many sales-driven marketers pivoting up-funnel to more brand-building content programs, or to influencers promoting more palatable product messages to receptive audiences. The Branded Content and Influencer Marketing Report offers insight into spend optimism, key players in the decision-making process and budget influencers, demand for bespoke content vs. sponsored content and pain points in the content program execution process.

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Branded Content / Influencer Report Overview

BRANDS MEASURED IN THIS REPORT  (subject to change)

A+E Networks, Atlantic Re:think (The Atlantic), BuzzFeed Studios (BuzzFeed), Condé Nast Creative Studio (CNX) , Discovery, Inc., Disney Creative Works , (incl. Hulu, ABC, ESPN Creative Works), Facebook, Hearst Made (Hearst), Insider Studios (Insider Inc.), Instagram, LinkedIn, NBCU , (incl. Content Studio, NBC News Custom Productions), Pandora, Pinterest, RYOT Studio (Verizon Media), Snapchat, Spotify, T Brand Studio (New York Times), The Foundry (Meredith), The Trust (Wall Street Journal), TikTok, ViacomCBS Velocity Studio, Vice+ (Vice), Vox Creative (Vox Media), WarnerMedia Brand Studios , (incl. Courageous, Fullscreen, Ignite, Playmaker), WP BrandStudio (Washington Post), YouTube

RESPONDENT QUALIFICATIONS

  • Manager and above job title
  • Involved in Digital Advertising/Marketing decision making
  • Branded Content Past/planned Use
  • Influencer Marketing + Paid Social Combination Use/Planned Use
  • Annual digital ad spend of $1 million or more

TOPICS COVERED BY OUR RESEARCH

  • Spend optimism for branded/sponsored content and influencer marketing
  • Primary team for branded/sponsored content and influencer marketing investment and decision-making
  • Top goals for branded/sponsored content and influencer marketing campaigns
  • Benefits and challenges of branded content and influencer marketing
  • Resources used for creative strategy, development/implementation and promotion/distribution
  • Partners on the short-list for branded entertainment/content and influencer marketing programs
  • Excellence ratings of companies on creative strategy, development/implementation and promotion/distribution
  • And much more…
Programmatic Intelligence Report

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Sample Insights From The Branded Content Report

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Sample Insights From the Branded Content & Influencer Marketing Report