Demand Side Platform Report

Advertiser Perceptions’ Demand Side Platform Report (DSP) explores the marketplace dynamics impacting programmatic buying, including self-serve vs. managed service allocations and the impact of third-party cookie phase out. The DSP Report tracks the leading performance of leading DSPs across funnel metrics, platform, audience and insights criteria.

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DSP Report Overview

BRANDS MEASURED IN THIS REPORT  (subject to change)

AcuityAds, Adelphic, Adform, Adobe Advertising Cloud, Amazon DSP, Amobee, Basis by Centro, Beeswax, Criteo, Google Display & Video 360, InMobi, MediaMath DSP, OneView (formerly dataxu), Quantcast, Simpli.fi, The Trade Desk DSP, Tremor Video DSP, Verizon Media DSP, Xandr Invest, Zeta Global

RESPONDENT QUALIFICATIONS

  • Manager and above job title
  • Involved in digital: display, video, native, audio, CTV/OTT or apps
  • Minimum $1 million digital advertising spend annually
  • Buy display, digital video or CTV/OTT programmatically
  • Use/approve use of DSP

TOPICS COVERED BY OUR RESEARCH

  • Market traction for leading platforms: Intention, Usage, Preference, NPS
  • Perceptions of platforms on key selection criteria: Technology, Performance, Data/Insights, Self-/Managed Service; Relationship
  • Marketplace trends: overall ad tech usage and spend optimism, in-housing/outsourcing, servicing model
  • And much more…
Programmatic Intelligence Report

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Sample Insights From The DSP Report

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Sample Insights From the DSP Report