Mobile Advertising Report

Mobile has transformed the way advertisers reach their audiences. Advertiser Perceptions analyzes this dynamic and fast-moving environment with an in-depth study of advertiser opinions and plans for mobile advertising. Subscribers to the Mobile Advertising Report will gain a very current perspective of how advertisers think mobile is reshaping the advertising landscape.

This year’s Mobile Advertising Report explores the impact of Apple’s new IFDA policy, attitudes toward location-based data solutions and game app/in-game advertising in addition to advertiser plans for mobile budget allocation and mobile partners.

Make data-driven, advertiser-informed business decisions. Contact us today to check the status / health of your brand, and find out how our data-driven insights can help you achieve greater business success.

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Mobile Report Overview

BRANDS MEASURED IN THIS REPORT  (subject to change)

Activision/Blizzard, AdColony, AdMob, Amazon, Apple, AppLovin, Celtra, Facebook, Google, InMobi, Instagram, ironSource, Kargo, MoPub, Niantic, Pandora, Pinterest, Snapchat, Spotify, Tapjoy, TikTok, Twitter, Verizon Media, YieldMo, YouTube, Zynga

RESPONDENT QUALIFICATIONS

  • Manager and above job title
  • Min: $1 million+ annual ad spend
  • Using/Involved in mobile advertising and decision-making
  • Mobile annual ad spend $250K+

TOPICS COVERED BY OUR RESEARCH

  • Impact of Apple’s IDFA policy change on mobile campaign planning, budgeting and partner perceptions
  • Mobile ad spend allocation by operating system, direct buy vs. programmatic direct vs. open RTB
  • Location-based data solutions – applications, past 12-month usage, plans to use in 2021 and reasons for discontinued/decreased usage
  • Level of concern with fraud and brand safety by mobile content type
  • Spend optimism by mobile ad type, content type
  • Most effective mobile ad formats for upper/mid and lower funnel focused campaign goals
  • Ad format spend optimism for game apps/in-game mobile advertising
  • Company/platform and mobile app provider spending optimism
  • And much more…
Programmatic Intelligence Report

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Sample Insights From The Mobile Report

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Sample Insights From the Mobile Advertising Report