The Monthly Spend Monitor Report
As social distancing rules relax across the country and sporting events resume in Q3 2020, Advertiser Perceptions is shifting our monthly Coronavirus Effect on Advertising work to focus on two key topics – spending and the long-term implications of the pandemic on media strategy, planning and buying.
Each month, Advertiser Perceptions tracks advertiser spend sentiment. Specifically, capturing projected advertiser spend by medium, prioritization of media channels and advertiser confidence that spending will proceed as planned. In addition to spend sentiment, each wave focuses on a topic impacting buying behavior, e.g., Programmatic, Video, Agency/Marketer relationship and vertical-specific trends.
Contact us today to check the status / health of your brand, and find out how our data-driven insights can help you achieve greater business success.