Programmatic Intelligence Report
The digital advertising ecosystem continues to fragment as innovative technology firms find new ways to create and add value. Each company and innovation that is developed adds another layer of complexity and with it another potential point of confusion for marketers, their agencies and publishers alike. With three modules, DSPs, DMPs and SSPs, the Programmatic Intelligence Report (PIR) helps media executives make sense of what advertisers and publishers think of programmatic advertising.
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Programmatic Intelligence Report Overview
RESPONDENT QUALIFICATIONS
- Involved in Brand Selection Decisions for Programmatic Advertising
- Involved in the Purchase of Programmatic Advertising
- Used or worked with DMPs, DSPs or SSPs in the past 12 months
- Minimum $1 Million Annual Digital Ad Spend
EXAMPLES OF QUESTIONS ANSWERED
Funnel Metrics:
- Which platform(s) have you used in the last 12 months?
- What platform(s) would you consider using in the next 12 months?
- How likely are you to use with each platform in the next 12 months?
- Based on your most recent experience, how likely are you to recommend each platform to a colleague?
For DSPs:
Platform level perceptions of selection criteria in the following areas:
- Technology
- Research & Insights
- Sales
For DMPs:
Criteria that matter when selecting a DMP:
- Technology
- Research & Insights
- Sales
For SSPs:
Platform level perceptions of selection criteria in the following areas:
- Business & Market
- Technology
- Measurement & Analytics
- Service & Support
- Sales Relationship
