The Trust In Advertising Report
In the current climate, advertisers are balancing multiple priorities: “keeping-the-lights on” during the social distancing-imposed economic contraction, while also managing perceptions of their brands as allies and accelerants to social good. When advertising returns to a more “normal” state, trust will only be more critical as a KPI for business health.
Advertiser Perceptions equips media providers with insights that help them navigate the industry mandate to restore trust across the ecosystem, recognizing it as a key ingredient of overall business recovery. This report is designed to:
- Better understand how advertisers prioritize the dimensions of trust in decision-making
- Reveal what lapses in trust have led to de-funding a given partner
- Enable media and advertising providers to cultivate their own trust profiles
Contact us today to check the status / health of your brand, and find out how our data-driven insights can help you achieve greater business success.
Trust Report Overview
Incorporating trust into brand strategy.
Consideration of trust in evaluating campaigns and partnerships.
Top priorities in determining trust.
Where trust breaks down and how to build a strong trust profile.
Media brand reputation and values as the impact of the pandemic continues and social justice movements move forward with renewed fervor.