The Upfront / NewFront Report
The relationships that are forged and furthered at Upfront and NewFront events result in measurable results for media companies. Event attendees advertise with more media brands than non-attendees, and the events help them decide where to spend their advertising budget. This report assesses the perceptions that advertisers have of leading television networks’ and digital media brands’ Upfront/Newfront presentations. Clients receive actionable critiques, insights and advice for improving the effectiveness of future presentations.
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Upfront / NewFront Report Overview
- Involved in advertising spending decisions for TV and/or Digital/Mobile Video
- National Advertisers
- TV group must plan to spend at least $5M in next 12 months for advertising
- Digital/Mobile Video group must plan to spend at least $1M in the next 12 months for advertising
EXAMPLES OF QUESTIONS ANSWERED
- Impact Upfront/Newfronts have on budget decisions
- Criteria that compel advertisers to spend more during Upfront/Newfronts
- Budget allocations for Upfront/Newfronts vs. Scatter
- Interest in TV advertising behavioral guarantees