Video Advertising Convergence Report

Today’s consumer doesn’t differentiate between linear TV, digital video, and over-the-top options when viewing content. Yet, reaching consumers across the myriad video options remains a challenge for advertisers. Even the way advertisers think about various video advertising opportunities varies widely.

The Video Ad Convergence Report (VAC) asks respondents about their video decision-making across platforms, offering insight into how advertisers are allocating budgets by platform and tactic, criteria for selecting streaming partners, changing attitudes about linear TV and the impact of ad-free SVOD services on ad-supported video.

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VAC Report Overview

BRANDS MEASURED IN THIS REPORT  (subject to change)

Amazon (IMDB TV, FireTV), Amobee, Apple, Disney/ABC (Hulu, ESPN+, Disney+), Fox (Tubi), Fubo, NBC (Peacock), Roku, Samsung (Samsung TV Plus), Sling TV, Sony (Crackle), Telaria, The Trade Desk, ViacomCBS (CBS All Access, Paramount+), Vudu, WarnerMedia (AT&T TV Now, HBO Max), Xumo, YouTube (YouTube, YouTubeTV)

RESPONDENT QUALIFICATIONS

  • Manager and above job title
  • $1M+ annual video ad spend
  • Involved in video advertising decision-making

TOPICS COVERED BY OUR RESEARCH

  • Video ad spend optimism and funding sources
  • Video ad spend allocation across platforms
  • Digital video and TV tactics: usage and spend allocation
  • Key selection criteria for streaming (OTT/CTV) partners
  • Most important media companies for streaming (OTT/CTV) 5 years from now
  • Video marketplace concerns
  • And much more…
Programmatic Intelligence Report

CLICK HERE to download a VAC Report Brochure

Sample Insights From The VAC Report

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Sample Insights From the Video Ad Convergence Report