New findings from our Coronavirus research tells us that Q3 2020 is looking like the ad industry’s restart. But just how quickly or aggressively advertisers come back depends on a variety of factors. Media and ad tech brands must be ready to help advertisers through national and regional challenges, work with advertisers to reset and recalibrate KPIs, and provide increased flexibility as that’s looking more and more like the new norm.
The Coronavirus Effect on Advertising Report: Q3 RESTART EDITION WAVE 5
