For the past several years, the advertising industry has reckoned with a growing mandate to restore trust across the ecosystem, covering a range of issues from ad fraud to data privacy to brand and content safety. And as we’ve seen in the current advertiser boycott of Facebook around hate speech and misinformation on the platform, trust lapses have real impact on media investment. Amid the ongoing pandemic and re-energized movements for social justice across the US, we recognize that media and advertising providers are under a microscope more than ever, and that brand trust will be a key ingredient in overall business recovery. Accordingly, Advertiser Perceptions’ bi-annual study Trust in Advertising is designed to help media sellers navigate trust-related issues with more clarity and purpose.