Last week we had the honor of moderating an engaging panel at AdExchanger’s Industry Preview 2019. A complimentary video recording of the discussion is provided to you below. In this session, expert panelists Stacy Minero of Twitter and Lou Paskalis of Bank of America / Merrill Lynch talked about the next wave of participation based marketing aimed at creating a meaningful value exchange with consumers. They covered the broad continuum of the participation space, from purpose driven brands to campaigns rooted in culture.