Advertiser Perceptions QuickLook™ Series
Get The Inside Story on the Hottest Ad Industry Topics.
Welcome! This series of QuickLook videos is designed to deliver deeper insights on media stories happening right now, so you can get the real facts, move quickly, and navigate with clarity.
This and all of our research is accomplished through rigorous exploration with our proprietary Ad Pros Community Panel. A unique membership of the most influential media and ad tech decision-makers in the world.
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Emphasis on first-party data has inevitably led to greater focus on systems and solutions capable of storing, analyzing and activating such data. Enter the customer data platform (CDP), a packaged software or homegrown solution that creates a persistent, unified...
With national attention on the reenergized movement against police brutality and racial injustice, advertisers have been navigating multiple brand risks -- from being seen as not doing or saying enough, to taking a public stand that invites scrutiny of iffy corporate...
For the past several years, the advertising industry has reckoned with a growing mandate to restore trust across the ecosystem, covering a range of issues from ad fraud to data privacy to brand and content safety. And as we've seen in the current advertiser boycott of...
New findings from our Coronavirus research tells us that Q3 2020 is looking like the ad industry’s restart. But just how quickly or aggressively advertisers come back depends on a variety of factors. Media and ad tech brands must be ready to help advertisers through national and regional challenges, work with advertisers to reset and recalibrate KPIs, and provide increased flexibility as that’s looking more and more like the new norm.
The Upfront / NewFront markets have been subject to cancellations and unprecedented changes in long-term ad spending. In this video, we’ll explore the deep effects of the Coronavirus pandemic on Q3, Q4 and 2021 spending, just how quickly advertisers will come back, and a variety of factors determining those outcomes.
The Coronavirus has had a dramatic effect on advertising of all kinds. The programmatic market, in particular, has experienced remarkable changes. In this video, we’ll explore and dive deeply into what effects the pandemic has had on this component of the advertising ecosystem and what you can do to take advantage.