The State of Ad Measurement… Two Steps Forward, One Step Back
Advertising measurement is no longer simply the purview of researchers and data scientists. Recent insights from interviews of more than 300 marketers and agency professionals show that inadequate measurement has real-world implications for where and how ad dollars are spent.
Advertiser Perceptions is the first to quantify advertisers’ attitudes about this critical topic with The 2018 State of Advertising Measurement Report. In this new webinar, we will share findings on:
You may obtain the full 2018 Advertising Measurement Report by contacting us at 212-626-6683 or sending us an email at [email protected]