The State of Ad Measurement… Two Steps Forward, One Step Back

If advertising’s impact cannot be accurately measured, then media brands can’t effectively monetize their inventory, and advertisers will continue to hold back ad dollars and resist adopting new media formats.
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Advertising measurement is no longer simply the purview of researchers and data scientists. Recent insights from interviews of more than 300 marketers and agency professionals show that inadequate measurement has real-world implications for where and how ad dollars are spent.

Advertiser Perceptions is the first to quantify advertisers’ attitudes about this critical topic with The 2018 State of Advertising Measurement Report. In this new webinar, we will share findings on:

  • What the market identifies as ad measurement’s biggest challenges
  • The most valuable types of measurement, as indicated by marketers and agencies
  • Attributes advertisers most rely upon for selecting measurement providers
  • Who the leading ad measurement providers are
  • A deep-dive into advertiser opinions on cross-platform measurement
  • Where improvement is most needed and from where innovation will come

You may obtain the full 2018 Advertising Measurement Report by contacting us at 212-626-6683 or sending us an email at [email protected]

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Upcoming AP Events

AP Live Webinar
August 15th – 2:00 pm

Advertiser Perceptions VPs of Business Intelligence Justin Fromm and Stuart Schneiderman will discuss our latest research on advertising measurement.  For more information or to register, click the link above.

 

Programmatic I/O New York

Advertiser Perceptions Chief Strategy Officer Kevin Mannion will discuss… What ​Marketer Problems Does A DSP Solve​ –​ ​And Who Does It Best? For more information or to register, click the link above.