Data-Driven, Business Insights for The Advertising Industry
Advertiser Perceptions is the global leader in research-based business intelligence for the advertising industry. Our exclusive insights, practical advice and knowledgeable guidance produce actionable solutions that deliver results and enable our clients to thrive in today’s complex and competitive advertising market.
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Essential Business Insights for Media Brands, Agencies, Ad Tech, Marketers and Investors
We provide fresh, data-driven insights, paired with In-depth knowledge from trusted ad industry authorities, to advance or change advertiser behavior to the benefit of the leading media and ad tech companies, agencies and marketers. We work tirelessly with clients to investigate, analyze and interpret the insights that we collect, and develop data-driven solutions specific to meeting the individual challenges they face.
A Trusted Authority Focused On The Advertising Industry
Advertiser Perceptions delivers the unique insight and knowledgeable guidance necessary for our clients to gain competitive advantage and grow in today’s advertising industry. Exclusively focused on the global advertising market, our experienced staff supplies clients with an unbiased, research-based view of the market, their brands, and their customers – with analysis and solutions tailored to their specific KPIs and business objectives.
New Report: Advertisers Question Mobile Reach
According to the new Advertiser Perceptions Mobile Report, advertiser confidence is shaky regarding non-fraudulent mobile reach. For more information about the new 2019 Mobile Report, please contact us at [email protected]
read moreAdvertisers To Increase Spending in 2019 – Lions’ Share to Paid Media and Martech
Last month, we asked more than 300 advertisers whether they plan to increase spending this year. The majority said yes, with brand marketers and agency professionals indicating that overall spending will increase by an average of 14% in 2019. Many cited opportunities...
read moreWhy Video Won’t Kill The TV Star
Advertiser Perceptions finds more advertisers increasing video advertising across all platforms, despite persistent concerns over measurement and safety. A new report from Advertiser Perceptions confirms the complementary nature of TV and digital video as advertisers...
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