Gain Confidence in Every Business Decision You Make
Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries. Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions tailored to your specific KPIs and business objectives. These insights provide you with the confidence to make the very best organizational, sales, and / or marketing decisions, driving greater revenue and increased client satisfaction.
We Help Clients Predict The Future
By leveraging our ongoing research and trend analysis – and combining the science of data-driven insights with expert guidance and direction – we help clients plan effectively for the future. We uncover up-to-the-minute media buyer perceptions, habits, and trends – analyze it, process it, and put it into words that are compatible with a client’s vocabulary. We then apply the results to an actionable plan that helps drive continuous revenue improvement and organizational efficiency.
“Advertiser Perceptions has offered us the ability to get some real feedback and insights through an impartial third party source. Direct one-to-one feedback is always valuable. But getting that kind of feedback is not always easy or practical or always objective. The Advertiser Perceptions reports give us actionable insights to act on to improve our customer service and to offer more value to our agency and client partners.”
Mel Berning, President, A&E Television Networks
Contact us today to check the status / health of your brand, and find out how our data-driven insights can help you achieve greater business success.
Call Us When You Need Answers
The main goal of our research and reporting is to instill the confidence to make better decisions – driving greater revenue and improved client satisfaction. Our quantitative and qualitative research is designed to help solve your most pressing business problems by frequently delivering actionable insights and helping implement tangible recommendations from our respected roster of Ad Industry Experts.
The benefits to working with Advertiser Perceptions include:
Our Studies Reflect the Way Advertising is Actually Bought and Sold
- Conversations with agencies and marketers about the process of buying media inform the creation of our research strategies. Surveys mimic the ad buying/RFP process and in turn, the insights derived better inform our clients.
Our Research Focuses Only On The Buyers That Matter To Your Business
- We speak with exactly the buyers you want to hear from – providing insights with a greater level of nuance and detail.
Our Thorough Evaluations Pit Your Brand Against a True Competitive Set
- Monitoring the Duopoly/Triopoly is extremely important but not every brand directly competes with these brands for media dollars.
Serving the Industry’s Top Brands
We help advertising, marketing and ad technology clients differentiate their services and align their messaging in a crowded marketplace. Our ad industry experts interpret market perceptions of a brand and provide guidance to create a unique and compelling market position. We assist legacy media clients with adjusting their sales and marketing approach to remain competitive with emerging tech and data driven providers. And we work with ad tech companies to assess their services, uncover issues like advertiser usability, and measurement efficiencies.
A Customized Solution Just For You
Clients need context regarding what matters to customers and why – so they can deliver a solution that the advertiser ecosystem cares about. We provide an ongoing, seamless, partnership with clients driving an ongoing illumination of the marketplace. Our solutions are curated and customized for each constituency within a client’s organization – making certain that we’re providing information, insights, and analysis that addresses their specific needs.
Coronavirus and the Streaming Wars: Innovation Please!
Like so many other conversations happening right now, the one about streaming TV viewership comes with plenty of “what ifs” and “when’s”. At the point we all went home and shut the door, we also clicked into a universal activity: streaming content. According to Nielsen, streaming’s share of TV time leaped to 23% at the end of March. Now we’re eager to see updated numbers which surely point even harder at the success of streaming TV.
So we have questions… for you. Hopefully, we’ll jump-start some conversations and maybe ignite some innovation.
Q1: Has there ever been a time in our history when people were more or less forced to stay home and entertain themselves? For a long stretch?
This question matters because we need to recognize that there is no game plan to follow right now. This is the equivalent of a boisterous and bold fantasy come true. Imagine a media seller after a late night at the office muttering to her colleague, “If only we could force everyone to stay home and watch this platform for hours on end. Imagine if nobody went to work and they just watched this all day long.” It’s the most ridiculous fantasy and it has come true.
Q2: What will media sellers do with this opportunity?
There’s a lot to consider. First, there’s a lot more competition in the streaming ecosystem today than there was just six months ago. How will this increase in competition affect your pitch to clients? Second, are you keeping up with the changes on all the platforms, and what they mean for advertisers? Is there even a place for advertising on that sexy new platform? What does advertising look like there? Are we still talking about “buys” and “minutes?”
Q3: Who’s going to innovate for advertising on streaming platforms?
Not only are we desperate to see innovation in this area, advertisers and agencies are, too. A study we completed in February shows that 63% of agencies and 28% of advertisers/marketers think innovative ad opportunities should be prioritized to improve streaming TV for advertisers.
Q4: How long will this streaming nirvana continue?
By which we mean, how long is this innovation window going to be open? With the power of millions of viewers, are platforms willing to entertain more risk when it comes to ad execution? Can we use this time to experiment a little, given the security of a captive audience?
We’d like to hear your answers, if you have some to share. Like you right now, we’re spending a lot of time observing the media world and its inhabitants. There’s so much happening and so much to think through. Let’s share thoughts.
Contact Us For A No-Obligation Consultation
We invite you to contact us to see how we can help you evaluate the status and health of your brand. Or for more information about our reports and services, please contact us at 212-626-6683 or [email protected]