Gain Confidence in Every Business Decision You Make
Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries. Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions tailored to your specific KPIs and business objectives. These insights provide you with the confidence to make the very best organizational, sales, and / or marketing decisions, driving greater revenue and increased client satisfaction.
We Help Clients Predict The Future
By leveraging our ongoing research and trend analysis – and combining the science of data-driven insights with expert guidance and direction – we help clients plan effectively for the future. We uncover up-to-the-minute media buyer perceptions, habits, and trends – analyze it, process it, and put it into words that are compatible with a client’s vocabulary. We then apply the results to an actionable plan that helps drive continuous revenue improvement and organizational efficiency.
“Advertiser Perceptions has offered us the ability to get some real feedback and insights through an impartial third party source. Direct one-to-one feedback is always valuable. But getting that kind of feedback is not always easy or practical or always objective. The Advertiser Perceptions reports give us actionable insights to act on to improve our customer service and to offer more value to our agency and client partners.”
Mel Berning, President, A&E Television Networks
Call Us When You Need Answers
The main goal of our research and reporting is to instill the confidence to make better decisions – driving greater revenue and improved client satisfaction. Our quantitative and qualitative research is designed to help solve your most pressing business problems by frequently delivering actionable insights and helping implement tangible recommendations from our respected roster of Ad Industry Experts.
The benefits to working with Advertiser Perceptions include:
Our Studies Reflect the Way Advertising is Actually Bought and Sold
- Conversations with agencies and marketers about the process of buying media inform the creation of our research strategies. Surveys mimic the ad buying/RFP process and in turn, the insights derived better inform our clients.
Our Research Focuses Only On The Buyers That Matter To Your Business
- We speak with exactly the buyers you want to hear from – providing insights with a greater level of nuance and detail.
Our Thorough Evaluations Pit Your Brand Against a True Competitive Set
- Monitoring the Duopoly/Triopoly is extremely important but not every brand directly competes with these brands for media dollars.
Serving the Industry’s Top Brands
We help advertising, marketing and ad technology clients differentiate their services and align their messaging in a crowded marketplace. Our ad industry experts interpret market perceptions of a brand and provide guidance to create a unique and compelling market position. We assist legacy media clients with adjusting their sales and marketing approach to remain competitive with emerging tech and data driven providers. And we work with ad tech companies to assess their services, uncover issues like advertiser usability, and measurement efficiencies.
A Customized Solution Just For You
Clients need context regarding what matters to customers and why – so they can deliver a solution that the advertiser ecosystem cares about. We provide an ongoing, seamless, partnership with clients driving an ongoing illumination of the marketplace. Our solutions are curated and customized for each constituency within a client’s organization – making certain that we’re providing information, insights, and analysis that addresses their specific needs.
Data, data, data – much more than many advertisers know what to do with – is exploding over the media landscape. For the past several years, we’ve been looking at how all this data can help – or hurt – media seller’s efforts to win ad budgets. Not surprisingly, we’ve discovered that the ready availability of data is both an opportunity and an obstacle.
You can watch our webcast on Data & Measurement here… WEBCAST
The opportunities that rise from data are clear. But to really learn and grow, we need to dig into the obstacles. If we understand how data presents problems, we can eventually find processes or technology that solves these problems.
Based on our research, advertisers report three primary challenges with data: privacy, accuracy and actionability.
What makes data privacy so hard?
1. On one hand, advertisers are like most other consumers and want to protect their personal info; professionally, however, they want access to as much of it as possible. This paradox makes the privacy issue murky. It’s hard to know the way forward.
2. Laws are new and changes are everywhere. Data privacy regulation today is a toddler: Staggering toward the cat with sticky hands, attracting lots of attention as it makes progress. While GDPR and CCPA have put us on the right track, many advertisers might still be waiting for things to settle.
What makes accuracy so hard?
1. The only way to know what’s in a consumer’s head is to ask them. We infer, construe and assume based on actions that people take. So maybe we deliver an ad for auto financing to someone who visited a Volvo website, but that person was a lawyer doing research on a case and has no interest in purchasing a car. It’s easy to get it wrong.
2. According to our recent reporting, there’s data loss and error in the supply chain. From targeting source data to lookalike modeling, loss of accuracy happens at every point. At the end of the targeting journey, we might have lost as much as 93% of our original accuracy.
What makes actionability so hard?
1. Much data is stored in silos and it’s hard to bring it together in a meaningful way so you can draw insights from it and figure out what to do. It’s difficult to get a singular, clear view of the consumer in order to figure out what actions make the most sense.
2. On a related note but slightly different, the various marketing teams in a company may have different goals. So they pull in data to measure those goals without regard to whether related data might help other marketers on their team. For example, the email campaign team is focused on open rates and engagement. The programmatic team is thinking about click-throughs and CPM. If the email team knew to tell the programmatic team which email subject lines were highest performing, this could inform action on headlines.
Identifying the obstacles created by our data hunger can help us create solutions for them, and it can also help us move forward more consciously. What are you doing as a media seller to mitigate the challenges of data privacy, data accuracy and actionability?
Contact Us For A No-Obligation Consultation
We invite you to contact us to see how we can help you evaluate the status and health of your brand. Or for more information about our reports and services, please contact us at 212-626-6683 or [email protected]