“I have had the privilege of working with Advertiser Perceptions for almost ten years and across three different companies. As trusted advisors, I have found their industry insights, customer and market research, and thought leadership discussions to consistently be timely, on-point, and extremely helpful in our ability to move fast and evolve our business to meet the changing customer needs both in the US and around the world.”

Sarah Personette
Chief Customer Officer
Twitter

“Our partnership with Advertiser Perceptions is incredibly valuable. Given the team’s expertise, personal approach, and holistic view of the industry, we receive context that is crucial for shaping the content, target, and the approach of the research. The AP Team leverages these insights to provide us with clear, concise, actionable market intelligence on the industry and our brand that guides our business forward and supports our sales and marketing teams.”

Charlotte Lipman
Associate Director, Research & Insights
DIRECTV Advertising

“We leverage the expert brand analysis Advertiser Perceptions provides to determine exactly what the market thinks about SAP and the services we provide, which helps us guide product development, sales and marketing initiatives, and support strategies. They are truly wonderful collaborative partners throughout the entire process, and we trust them to give us the unbiased, data-driven, personalized insights we need to create better relationships with our customers.”

Chris O’Hara
Global Product Marketing and Solutions
SAP

“What Advertiser Perceptions allows us to do is quantify market perceptions regarding not only how brands correctly see us, but to also show us how erroneous they may be. We get a clear picture of what advertisers think about our products, what our capabilities are, and what the barriers to consideration and purchase intentions are. And that allows us to take action with confidence we’re making the right decisions regarding messaging, marketing, and sales best practices.”

Pierre Bouvard
Chief Insights Officer
Cumulus Media / Westwood One

“It’s so easy to work with Advertiser Perceptions and get the unbiased industry feedback we need to address our sales and marketing strategies in real time. We continue to leverage their knowledge, techniques, insights and guidance to inform product development, go-to-market strategies, and understand the appetite for our products and services. The combination of their quantitative and qualitative work – polling their proprietary panel of ad industry experts and qualified buyers – gives us a powerful 360-degree view in real-time that we just can’t accomplish on our own or get anywhere else.”

Jen Berg
Senior Marketing Director
Comcast / Freewheel

“Advertiser Perceptions gives us the kind of actionable brand analysis that helps us understand what advertisers value most from our networks and our sales force. We’ve been able to make positive adjustments to our sales and marketing efforts based upon what clients are thinking, saying and doing, with the specific marketplace interpretation provided by Advertiser Perceptions’ research and market strategy experts.”

Jon Steinlauf
Chief U.S. Advertising Sales Officer
Warner Bros. Discovery

“Advertiser Perceptions is a valued strategic partner. Their universal access to buyers, sellers, and opinion leaders provides us with clarity regarding guidance on advertising market behavior. Their personalized recommendations help direct our strategies to build the very best brand reputation.”

Edwin Wong
SVP Media Insights & Innovation
VOXMEDIA

“As always, the team at Advertiser Perceptions have been great partners to support us at TelevisaUnivision as we help brands grow with the powerful U.S. Hispanic audience. We’ve voiced needs and challenges, and they’ve always brought innovative solutions. They deliver insights that have an actionable impact on our sales and marketing approach – whether we’re looking to activate new clients and close the Spanish-language investment gap or grow our existing business with brands looking to accelerate their growth.”

Jenna Silver
VP, Ad Sales Marketing
TelevisaUnivision

“At A+E Networks, we are known for our customer service and consultative approach. The ad market intelligence experts at Advertiser Perceptions give us actionable, unbiased insights that support this approach and, in the end, offer more value to our agency and client partners.”

Peter Olsen
President, Ad Sales and Content Partnerships
A+E Networks

“The thought leadership program with Advertiser Perceptions is a unique and powerful component of our sales and marketing efforts. They bring an in-depth understanding about the advertising market, the ad tech space and how to leverage research-based insights for market leadership.”

Susan Wu
Senior Director, Market Research
Pubmatic

“Advertiser Perceptions has offered us the ability to elicit genuine feedback and actionable insights from a highly qualified panel of industry respondents. This information has enabled us to hone our go-to-market strategy in an ever-changing video advertising landscape.”

Eric Z. Sherman
EVP Insights + Analytics
GSTV

“Their research and expert analysis have really become a primary barometer of success for each of our publishers and senior management. At its core, the intelligence provided is an authentic view of our position, but the real value is in the consulting and guidance. The Advertiser Perceptions team and the expert industry context they provide give us an opportunity to talk honestly about where we are, where we need to be going, and in many cases, what we need to change or focus on.”

Michael Brownstein
President, Client Partnerships & Magazines
DotDash Meredith