REPORT: How 2021 Changed the Upfronts
Advertisers pay rising premiums to lock in premium content, prioritize CTV, and plan to attend future in-person events. Advertisers spent more than half of their video budgets at the 2021 Upfronts and paid higher prices to do it, according to the Advertiser...
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Our Studies Reflect the Way Advertising is Actually Bought and Sold
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Our Research Focuses Only On The Buyers That Matter To Your Business
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- Monitoring the Duopoly/Triopoly is extremely important but not every brand directly competes with these brands for media dollars.
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