Data-Driven, Business Insights for The Advertising Industry
Advertiser Perceptions is the global leader in research-based business intelligence for the advertising industry. Our exclusive insights, practical advice and knowledgeable guidance produce actionable solutions that deliver results and enable our clients to thrive in today’s complex and competitive advertising market.
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Essential Business Insights for Media Brands, Agencies, Ad Tech, Marketers and Investors
We provide fresh, data-driven insights, paired with In-depth knowledge from trusted ad industry authorities, to advance or change advertiser behavior to the benefit of the leading media and ad tech companies, agencies and marketers. We work tirelessly with clients to investigate, analyze and interpret the insights that we collect, and develop data-driven solutions specific to meeting the individual challenges they face.
A Trusted Authority Focused On The Advertising Industry
Advertiser Perceptions delivers the unique insight and knowledgeable guidance necessary for our clients to gain competitive advantage and grow in today’s advertising industry. Exclusively focused on the global advertising market, our experienced staff supplies clients with an unbiased, research-based view of the market, their brands, and their customers – with analysis and solutions tailored to their specific KPIs and business objectives.
Amazon Pulls Ahead In Latest Advertiser Perceptions DSP Report
Based on interviews with 483 advertisers in July, the new DSP Report from Advertiser Perceptions shows Amazon pulling ahead in usage, with 41% of advertisers using the Amazon Advertising Platform, while 35% use Doubleclick Bid Manager and 26% use The Trade Desk. AAP...
read moreWho’s Afraid Of The Big Bad Blockchain?
By Justin Fromm, Vice President Business Intelligence, Advertiser Perceptions The chief reason: They associate blockchain with the volatile bitcoin and cryptocurrency marketplaces. They’re wrong. Blockchain is not cryptocurrency, it’s not just...
read moreAdvertisers Continue to Be Concerned Over Ad Measurement ROI, Fraud, Inaccuracy
If advertising's impact cannot be accurately measured, then media brands can't effectively monetize their inventory, and advertisers will continue to hold back ad dollars and resist adopting new media formats. In our 2018 Advertising Measurement Report, insights from...
read moreLet Us Provide a Complimentary Briefing About Your Brand
We invite you to schedule a complimentary briefing where we’ll share data-driven insights related to your brand*. For more information about our services or to arrange a briefing, please contact us at 212-626-6683 or [email protected]
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