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Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries. Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions tailored to your specific KPIs and business objectives. These insights provide you with the confidence to make the very best organizational, sales, and / or marketing decisions, driving greater revenue and increased client satisfaction.
We Help Clients Predict The Future
By leveraging our ongoing research and trend analysis – and combining the science of data-driven insights with expert guidance and direction – we help clients plan effectively for the future. We uncover up-to-the-minute media buyer perceptions, habits, and trends – analyze it, process it, and put it into words that are compatible with a client’s vocabulary. We then apply the results to an actionable plan that helps drive continuous revenue improvement and organizational efficiency.
“Advertiser Perceptions has offered us the ability to get some real feedback and insights through an impartial third party source. Direct one-to-one feedback is always valuable. But getting that kind of feedback is not always easy or practical or always objective. The Advertiser Perceptions reports give us actionable insights to act on to improve our customer service and to offer more value to our agency and client partners.”
Mel Berning, President, A&E Television Networks
Call Us When You Need Answers
The main goal of our research and reporting is to instill the confidence to make better decisions – driving greater revenue and improved client satisfaction. Our quantitative and qualitative research is designed to help solve your most pressing business problems by frequently delivering actionable insights and helping implement tangible recommendations from our respected roster of Ad Industry Experts.
The benefits to working with Advertiser Perceptions include:
Our Studies Reflect the Way Advertising is Actually Bought and Sold
- Conversations with agencies and marketers about the process of buying media inform the creation of our research strategies. Surveys mimic the ad buying/RFP process and in turn, the insights derived better inform our clients.
Our Research Focuses Only On The Buyers That Matter To Your Business
- We speak with exactly the buyers you want to hear from – providing insights with a greater level of nuance and detail.
Our Thorough Evaluations Pit Your Brand Against a True Competitive Set
- Monitoring the Duopoly/Triopoly is extremely important but not every brand directly competes with these brands for media dollars.
Serving the Industry’s Top Brands
We help advertising, marketing and ad technology clients differentiate their services and align their messaging in a crowded marketplace. Our ad industry experts interpret market perceptions of a brand and provide guidance to create a unique and compelling market position. We assist legacy media clients with adjusting their sales and marketing approach to remain competitive with emerging tech and data driven providers. And we work with ad tech companies to assess their services, uncover issues like advertiser usability, and measurement efficiencies.
A Customized Solution Just For You
Clients need context regarding what matters to customers and why – so they can deliver a solution that the advertiser ecosystem cares about. We provide an ongoing, seamless, partnership with clients driving an ongoing illumination of the marketplace. Our solutions are curated and customized for each constituency within a client’s organization – making certain that we’re providing information, insights, and analysis that addresses their specific needs.
When we talk to advertisers about their pain points, the top things that trouble them all have to do with measurement:
- Determining ROI
- Ad fraud
- Inaccurate measurement
- Incomplete cross-media measurement
We can all agree that the state of measurement in our industry is woeful. 87% of advertisers hold back spending due to poor measurement. So not only is the state of measurement woeful, it’s costing media sellers a lot of money. This is an expensive problem to have. Why haven’t we solved it yet?
While advertisers believe that media sellers and ad tech companies should take as much responsibility for delivering good measurement based on universal KPIs as the measurement companies themselves (comScore, Nielsen, etc.), nobody wants to pick up this complicated, difficult hot potato.
Second, companies across the industry need to start working together on this problem if any real progress is to be made. This means eliminating conflicting results between providers. We’re not saying this will be more difficult than negotiating peace in the Middle East. But we are saying that this situation cries out for an inherently trustworthy technology that can deliver undisputable measurements across platforms.
This is a situation made for blockchain technology. Blockchain isn’t a new idea in ad tech, but it’s an idea that has yet to gain real ground with the builders in our industry. Blockchain technology can change the ad measurement landscape in three ways:
- It decentralizes measurement.
Media sellers don’t own the numbers, and neither does the ad tech company. The way blockchain works is that the database is hosted in parts across multiple computers in a network. This eliminates the risk of data manipulation.
- It’s inherently trustworthy.
The records in the blockchain aren’t changeable. Once a block of data is verified, it can’t be altered. Anyone trying to hack into the blockchain will have to change the data at every node, which is impossible. Say goodbye to fraud.
- It will reduce costs.
Not only will blockchain streamline measurement by removing a long line of intermediaries and vendors, it will take huge chunks out of fraudulent ad spend.
From where we’re sitting, the blockchain revolution in advertising can’t come fast enough. What are your thoughts on this potentially disruptive technological breakthrough?
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We invite you to contact us to see how we can help you evaluate the status and health of your brand. Or for more information about our reports and services, please contact us at 212-626-6683 or [email protected]