Gain Confidence in Every Business Decision You Make
Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries. Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions tailored to your specific KPIs and business objectives. These insights provide you with the confidence to make the very best organizational, sales, and / or marketing decisions, driving greater revenue and increased client satisfaction.
We Help Clients Predict The Future
By leveraging our ongoing research and trend analysis – and combining the science of data-driven insights with expert guidance and direction – we help clients plan effectively for the future. We uncover up-to-the-minute media buyer perceptions, habits, and trends – analyze it, process it, and put it into words that are compatible with a client’s vocabulary. We then apply the results to an actionable plan that helps drive continuous revenue improvement and organizational efficiency.
“Advertiser Perceptions has offered us the ability to get some real feedback and insights through an impartial third party source. Direct one-to-one feedback is always valuable. But getting that kind of feedback is not always easy or practical or always objective. The Advertiser Perceptions reports give us actionable insights to act on to improve our customer service and to offer more value to our agency and client partners.”
Mel Berning, President, A&E Television Networks
Call Us When You Need Answers
The main goal of our research and reporting is to instill the confidence to make better decisions – driving greater revenue and improved client satisfaction. Our quantitative and qualitative research is designed to help solve your most pressing business problems by frequently delivering actionable insights and helping implement tangible recommendations from our respected roster of Ad Industry Experts.
The benefits to working with Advertiser Perceptions include:
Our Studies Reflect the Way Advertising is Actually Bought and Sold
- Conversations with agencies and marketers about the process of buying media inform the creation of our research strategies. Surveys mimic the ad buying/RFP process and in turn, the insights derived better inform our clients.
Our Research Focuses Only On The Buyers That Matter To Your Business
- We speak with exactly the buyers you want to hear from – providing insights with a greater level of nuance and detail.
Our Thorough Evaluations Pit Your Brand Against a True Competitive Set
- Monitoring the Duopoly/Triopoly is extremely important but not every brand directly competes with these brands for media dollars.
Serving the Industry’s Top Brands
We help advertising, marketing and ad technology clients differentiate their services and align their messaging in a crowded marketplace. Our ad industry experts interpret market perceptions of a brand and provide guidance to create a unique and compelling market position. We assist legacy media clients with adjusting their sales and marketing approach to remain competitive with emerging tech and data driven providers. And we work with ad tech companies to assess their services, uncover issues like advertiser usability, and measurement efficiencies.
A Customized Solution Just For You
Clients need context regarding what matters to customers and why – so they can deliver a solution that the advertiser ecosystem cares about. We provide an ongoing, seamless, partnership with clients driving an ongoing illumination of the marketplace. Our solutions are curated and customized for each constituency within a client’s organization – making certain that we’re providing information, insights, and analysis that addresses their specific needs.
When we do custom research for media sellers like Spotify, Microsoft and Google, the results range from the expected to the shocking. Recently a custom research assignment revealed a truth for this particular media seller that we realized is a truth for most media sellers: smaller ad budgets have more power than you think.
Let’s Break That Down.
Of course most media sellers put a lot of energy and resources into the big ad spenders. That’s where the revenue is, where you get the big gains that can get your quarter off to a great start. But it’s likely that a combination of medium-sized budgets, en masse, will get you over your revenue goals for the quarter. And if you’re not focusing on these advertisers, giving them support and resources on a similar level as your big spenders, you’re jeopardizing a steady and reliable revenue stream.
We’ve got some suggestions for expanding your base effectively to these medium-sized advertisers.
- Get Help.
Consider getting your marketing team behind the idea. Contacting and prospecting directly to medium-sized advertisers requires a different approach than the way you solicit big-budget companies. Expanding the marketing focus to this sector will give the effort legitimacy and a place in the business strategy discussion. It will also give the effort a serious chance at success, with budget and resources to bring it to life.
- Be Selective.
Not all medium-sized advertisers are right for you. For one thing, an advertiser may be selling in a category that’s not growing. Using limited resources to pursue an opportunity here doesn’t make sense. But a medium-sized advertiser in a category that’s growing means they could become a big ad spender. Also be selective in pursuing medium-sized advertisers that are a good fit with the insights and strengths you offer. For example, let’s say you’re a sports news site. In the last several months your analytics have shown a sharp increase in female visitors, coming on the heels of the passion that Megan Rapinoe generated during the Women’s World Cup games. A medium-sized advertiser may be more likely to take a risk on this unconventional opportunity, especially if you’ve got the stats to support the recommendation.
- Train Up.
Most media sellers have a Chief Insights Officer, generally reserved for the biggest ad spenders. Few media sellers have a team of any size coming up behind the Chief Insights Officer. It’s time to get the next level involved and letting them cut their teeth on the medium-sized ad budgets is a great place to start.
At a time when incremental growth is the norm and the hockey stick growth line less common, it pays to keep your eyes open for opportunities that can bump the bottom line.
Contact Us For A No-Obligation Consultation
We invite you to contact us to see how we can help you evaluate the status and health of your brand. Or for more information about our reports and services, please contact us at 212-626-6683 or [email protected]