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Strategic Market
Intelligence.
More media, advertising and ad tech executives rely on Advertiser Perceptions for research-based strategic market intelligence to strengthen their brands, improve products and increase revenue.
WHAT WE DELIVER
Our Clients Take Action Based on Data-Driven Strategic Sales & Marketing Recommendations
Only the experts at Advertiser Perceptions can deliver the unbiased, expert guidance required by media, ad tech and advertising industry executives to remain competitive. Our data-driven insights and expert analyses empowers ad sales and marketing executives to make informed business decisions and take the necessary actions that lead to winning strategies.
Refining Sales & Marketing Messaging
The Business Intelligence Team at Advertiser Perceptions helps clients tailor sales messages and marketing collateral to advertisers, and helps them validate feedback from front line teams to identify additional trends or gaps in market knowledge.
Measuring Impact / Effectiveness of Sales Team
Our clients also use these data-driven insights to measure effectiveness and satisfaction with sales and customer success performance. Where applied, this use case becomes engrained in client operations and yields high results.
Informing Competitive Benchmarking
Our Business Intelligence Team helps clients assess strengths and weaknesses and track trends both vs. industry benchmarks and individual competitors.
Informing Product / Content Strategy
Our work with clients helps them identify emerging trends and perceptions of future needs of advertisers. These include forecasting of ad spend allocation, likely budget / ad spend trends, and more – all from the most powerful industry decision makers.
Understanding Industry Trends
Media Executives use Advertiser Perceptions analysis to inform product development – identifying implications and impacts of changing needs on product capabilities and value proposition.
OUR MEDIA & ADVERTISING MARKET ANALYSES HELP YOU…
WHY WE’RE DIFFERENT
We Validate the Habits and Practices of Influential Ad Buyers
To determine what to do NEXT in your business, you need to understand what is happening NOW. Our strategic market Intelligence is authenticated through conversations with real advertisers holding real opinions about your brand – and your competition. Our analysis of their perceptions and habits gives you the ammunition to take new sales and marketing steps with confidence.
Our Experts.
An entire team of multi-faceted, seasoned industry professionals who know the players, understand your challenges, and deliver actionable solutions.
Our Intelligence.
Quantitative and qualitative insights are energized by the expert analysis of our Business Intelligence Team.
Our Trusted Solutions.
Our clients trust our experts to tell the whole story. The good, the bad, and the unforeseen.
Our Personalization.
We customize every relationship to your specific needs, to accentuate strengths, improve weaknesses, and minimize threats.
WHY CHOOSE ADVERTISER PERCEPTIONS?
We Are Trusted Advisors to The Most Successful Media, Advertising, Ad Tech, and Martech Companies
Our media and advertising ecosystem continues to be in constant evolution. With new technology changing capabilities daily, and rapidly growing disruptors challenging incumbent publishers and platforms, the market intelligence and analyses Advertiser Perceptions provides is critical for media sellers to remain competitive.
WHAT OUR CLIENTS HAVE TO SAY
THE KEY AP ADVANTAGE
We Talk to All of the Industry’s Key Advertising Decision Makers
Our Proprietary
AdPROs Network
Marketplace intelligence is validated through real advertisers, real experts, with real opinions. AdPROs is comprised of the leading global marketers and agencies in advertising today, controlling billions in ad spend. They provide an unprecedented view into what matters most to the industry and how your business is perceived.
EXPERT OPINION BLOG SERIES
Balancing Regulation and Growth Opportunities for Small and Medium Sized Businesses
In Q2 2024, Advertiser Perceptions, in collaboration with the Connected Commerce Council and Google, conducted a comprehensive survey of American businesses to assess the impact of data-driven advertising on their operations. The findings revealed a direct correlation...
Balancing Regulation and Growth Opportunities for Small and Medium Sized Businesses
In Q2 2024, Advertiser Perceptions, in collaboration with the Connected Commerce Council and Google, conducted a comprehensive survey of American businesses to assess the impact of data-driven advertising on their operations. The findings revealed a direct correlation...
Lauren Fisher
GM, Business Intelligence
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