Gain Confidence in Every Business Decision You Make
Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries. Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions tailored to your specific KPIs and business objectives. These insights provide you with the confidence to make the very best organizational, sales, and / or marketing decisions, driving greater revenue and increased client satisfaction.
We Help Clients Predict The Future
By leveraging our ongoing research and trend analysis – and combining the science of data-driven insights with expert guidance and direction – we help clients plan effectively for the future. We uncover up-to-the-minute media buyer perceptions, habits, and trends – analyze it, process it, and put it into words that are compatible with a client’s vocabulary. We then apply the results to an actionable plan that helps drive continuous revenue improvement and organizational efficiency.
“Advertiser Perceptions has offered us the ability to get some real feedback and insights through an impartial third party source. Direct one-to-one feedback is always valuable. But getting that kind of feedback is not always easy or practical or always objective. The Advertiser Perceptions reports give us actionable insights to act on to improve our customer service and to offer more value to our agency and client partners.”
Mel Berning, President, A&E Television Networks
Call Us When You Need Answers
The main goal of our research and reporting is to instill the confidence to make better decisions – driving greater revenue and improved client satisfaction. Our quantitative and qualitative research is designed to help solve your most pressing business problems by frequently delivering actionable insights and helping implement tangible recommendations from our respected roster of Ad Industry Experts.
The benefits to working with Advertiser Perceptions include:
Our Studies Reflect the Way Advertising is Actually Bought and Sold
- Conversations with agencies and marketers about the process of buying media inform the creation of our research strategies. Surveys mimic the ad buying/RFP process and in turn, the insights derived better inform our clients.
Our Research Focuses Only On The Buyers That Matter To Your Business
- We speak with exactly the buyers you want to hear from – providing insights with a greater level of nuance and detail.
Our Thorough Evaluations Pit Your Brand Against a True Competitive Set
- Monitoring the Duopoly/Triopoly is extremely important but not every brand directly competes with these brands for media dollars.
Serving the Industry’s Top Brands
We help advertising, marketing and ad technology clients differentiate their services and align their messaging in a crowded marketplace. Our ad industry experts interpret market perceptions of a brand and provide guidance to create a unique and compelling market position. We assist legacy media clients with adjusting their sales and marketing approach to remain competitive with emerging tech and data driven providers. And we work with ad tech companies to assess their services, uncover issues like advertiser usability, and measurement efficiencies.
A Customized Solution Just For You
Clients need context regarding what matters to customers and why – so they can deliver a solution that the advertiser ecosystem cares about. We provide an ongoing, seamless, partnership with clients driving an ongoing illumination of the marketplace. Our solutions are curated and customized for each constituency within a client’s organization – making certain that we’re providing information, insights, and analysis that addresses their specific needs.
For the last several years, advertisers have leaned harder and harder on data to inform decisions, from strategic planning to media buying to creative. The emergence of new marketing platforms built entirely around artificial intelligence and machine learning confirms that a growing reliance on data is re-shaping the industry. The “science” of advertising is taking over.
For media sellers in particular, delivering timely, reliable data to your advertisers has become table stakes. Our research shows that if you’re not delivering hard numerical evidence to support your recommendations, you’ll never win the day. No surprises here.
But what about your advertisers? How are they managing this newly required math degree in an otherwise artistic profession? Several of our reports show that advertisers want more support from media sellers and ad tech companies, especially if complicated cross-platform campaigns are afoot. They’re overwhelmed by the amount, types, and complexity of data. They simply can’t wrangle it all.
Could this be a perfect time for media sellers and ad tech companies to marry the art and science of advertising for their clients?
The strongest marriages are built on the strengths that each partner brings to the relationship. Media sellers bring a data mindset that also acknowledges the power of creative thinking. Advertisers bring an artistic mindset willing to be influenced by any fertile creative resource – including data. As a media seller, how can you officiate this new relationship?
- Acknowledge the importance of balance
Marketers and advertisers have a natural affinity for creative thinking, and an “all data all the time” approach can be off-putting. Instead, preach the balance – that you’ll bring the data, but also help them creatively interpret what the numbers mean in terms of opportunity. Creative collaboration around datasets would be an outstanding first date.
- Sometimes, let the data take a back seat
If you’re serious about bringing in the human side of creative thinking for your advertising clients, you’ll have to walk the talk. While report read-outs might sometimes dominate your relationship, from time to time start with a review of the actual creative that’s playing in market. This will orient everyone to the artistic environment your advertiser must compete with.
- Keep a curious mind
Curiosity is at the root of creativity. As natural “numbers” people, anyone involved with media buying and selling can get focused on the data we know. Opening up the discussion to business goals and strategic planning, asking questions about offline creative executions and even websites or point-of-sale can help you see the big picture – and support your clients more deeply.
There is a tectonic shift afoot in advertising driven by new artificial intelligence capabilities and of course, big data. Adjustments must be made by buyers and sellers alike, even when it feels like we’re all in the middle of a tornado. Balance is the answer – like any relationship – with creativity helping us make sense of the math, and vice versa.
Contact Us For A No-Obligation Consultation
We invite you to contact us to see how we can help you evaluate the status and health of your brand. Or for more information about our reports and services, please contact us at 212-626-6683 or [email protected]