Look To Us For Unbiased Answers
Success is never achieved with the data by itself – it’s what experts like Advertiser Perceptions do with it that counts. We are a seasoned group of objective, unbiased, advertising industry experts who actively uncover and interpret the motivations, perceptions, and intentions of media buyers. To do so, we continuously survey a proprietary panel of the industry’s leading advertisers – marketers and agency professionals who control the spending on all types of media and representing every important advertising category.
There’s no other company that does what we do or have the resources we have. We have decades of real-world ad industry experience – ad spending, running sales teams, working as a publisher, launching media brands and more. We are the most valuable asset a media brand or ad tech company can have in their arsenal.
Contact us today to check the status / health of your brand, and find out how our data-driven insights can help you achieve greater business success.
Our Unique Community of Ad Pros
Only Advertiser Perceptions talks to people who are actively making decisions about media brand selection. Our Ad Pros Community has been in place for nearly 15 years and represents the brands (and their agencies) that are spending the most on advertising and marketing in the U.S. We update, supplement, and refine the community based on movement in the market, such as ad spending changes, agency account shifts, etc. Our accessibility to these professionals provides our clients with a unique, proprietary, 360-degree, unvarnished look at the overall advertising marketplace, where the opportunities are, where the obstacles are, and how the most successful companies are navigating the chaos.
Advertising and Agency Execs – Join Our Community! CLICK HERE
Industry Experience Counts
Founded in 2002 by Ken Pearl and Randy Cohen, Advertiser Perceptions is the leader in data-driven business intelligence for the advertising industry. Together they have assembled a driven team of industry professionals with hands-on experience in media, marketing, advertising and technology. We work with all of our clients to drive their success through accurate and timely delivery of data-informed, actionable guidance.
Leadership Team
Ken Pearl
Executive Chairman, Co-Founder
Frank Papsadore
EVP Marketing
Stuart Schneiderman
SVP Business Intelligence
Claire Jones
Senior Director, Business Intelligence Operations
Randy Cohen
CEO, Co-Founder
Andrew Sippel
EVP, Media
Erin Firneno
VP, Business Intelligence
Kevin Mannion
President & Chief Strategy Officer
Lauren Fisher
EVP Business Intelligence
John Bishop
VP, Business Intelligence
Katie Jurina
EVP Client Services / Operations
Sarah Bolton
EVP Business Intelligence
Doug Houghton
VP Business Intelligence Operations
Our Advisory Board of Industry Veterans
The Advertiser Perceptions Advisory Board is comprised of influential industry executives representing leading companies in the advertising world. Members of the Advisory Board directly advise Advertiser Perceptions in its development and deployment of client consulting and research-based products and services designed to improve our clients’ brand value and market position. Our 2020 Advertiser Perceptions Advisory Board Members include…
