A Dedicated and Dynamic Team
of Advertising Industry Specialists
We’re industry authorities with hands-on experience and research-based knowledge of the evolving advertising landscape — digital, social, programmatic, mobile, television, print and audio. We partner with our clients to uncover challenges and develop data-driven solutions based on their specific needs and objectives. Our singular focus and advertising industry expertise enable us to effectively analyze and accurately interpret the insights we produce for our clients, serving actionable solutions at a senior management level.
Fact-Based, Unbiased, Fresh Insights That Drive Business
We bring together research-based, data-driven insights with hands-on ad industry experience, delivering the sales and marketing successes our clients demand.
Our Methods Are Exhaustive, Focused and Proven
We tap every corner of the advertising industry to gain a 360-degree view of the market opportunities available to our clients. Our unique and proprietary panels and network of partners are globally focused, business-savvy, and enthusiastically responsive. The process we employ is proven over 15 years and ensures accurate results.
- Determine Objectives 40% 40%
- Identifying Opportunities 60% 60%
- Develop Strategies 80% 80%
- Recommend Solutions 100% 100%
Industry Experience Counts
Founded in 2002 by Ken Pearl and Randy Cohen, Advertiser Perceptions is the leader in data-driven business intelligence for the advertising industry. Together they have assembled a driven team of industry professionals with hands-on experience in media, marketing, advertising and technology. We work with all of our clients to drive their success through accurate and timely delivery of data-informed, actionable guidance.
Executive Chairman, Co-Founder
Ken Pearl is the cofounder and Executive Chairman of Advertiser Perceptions, the leader in data-driven business intelligence for the advertising industry. Understanding the powerful advantage that research-based intelligence can bring, Pearl has focused the company on delivering data-informed solutions and guidance to its clients. Today, the Advertiser Perceptions team of experts provides solutions to many of the largest media and ad tech companies, agencies, marketers and investors worldwide. Previously, Pearl held senior management positions at On2 Technology (acquired by Google), Ziff Davis Publishing and CMP Media. He began his career in 1980 with IBM.
Chief Strategy Officer
As Chief Strategy Officer, Kevin has for over a decade, led our client engagements with leading digital media, ad tech and technology accounts, including Google, Facebook, Twitter, Oath, Microsoft, Snapchat, Pandora, Pinterest, The Trade Desk, MediaMath, and Oracle to fully utilize our advertiser intelligence and benefit from our expertise. In his 20+ year career Kevin has led sales and marketing organizations at CMP Media and CNET.
Frank brings extensive media industry and advertising agency expertise to Advertiser Perceptions, namely as a top-level executive at Ziff-Davis, and Papsadore Direct / Direct Results Group, the advertising agency he co-founded in 1992. His clients included Softbank, IDG, CMP, Microsoft, Intel, Saucony, IDG Books’ For Dummies, Comcast, Verizon, and literally hundreds of other leading and emerging companies. He is an expert in digital / social marketing, automated marketing, funnel management, lead nurturing, press and public relations, event management, and website development. Frank works on a daily basis with the industry’s leading media and information sources, including Mediapost, Ad Age, Adweek, Media Life, eMarketer, The Wall Street Journal, and more.
Andrew is a seasoned media executive with more than 25 years of extensive sales and marketing experience including digital, magazines, newspapers, radio, cable and broadcast television. He has run large sales and marketing organizations including ESPN, The Wall Street Journal and USA Today Sports. While at ESPN, he was a key part of the team that created the first true multi-media sales organization focused on helping marketers create first class sports marketing solutions. At Advertiser Perceptions, Andrew is focused on working with clients such as Warner Brothers, Hulu, Turner, and AT&T.
EVP Client Services and Operations
Katie works closely with the client solutions and business intelligence groups to oversee client experience and ensure timely delivery of insights. She focuses on custom, curated solutions for Google, Facebook, Twitter, Oath, Turner, Bing, BuzzFeed and others, while also overseeing delivery of Advertiser Perceptions’ market focused solutions, including the Advertiser Intelligence Reports (AIR), Programmatic Intelligence Reports (PIR) and Digital Campaign Management Report (DCMR), to more than 50 clients.
Senior Director, Research Operations
Doug has worked with Advertiser Perceptions for more than ten years, bringing 20+ years of supply-side media research experience. Doug’s extensive research background includes positions in project management, survey programming, data tabulation as well as heading his own research supply firm, Research Essentials. As Senior Director, Doug works with many of Advertiser Perception’s key accounts, including Google/YouTube, Microsoft/Bing, Oath, Facebook and Twitter.
Senior Director, Business Intelligence
Erin Firneno joined Advertiser Perceptions in 2014 bringing 20+ years media research expertise engaged with top brands including The New York Times and Condé Nast. Erin is responsible for seamlessly leading all stages of an insights engagement from guide design to identifying brand catalysts and developing compelling deliverables. Erin’s experience at leading media companies with active roles in their evolution into digital has prepared her well for the diverse client base at Advertiser Perceptions, including AT&T AdWorks, Pandora, Pinterest and Turner.
Director, Business Intelligence
Claire brings nearly 20 years of research and project management experience to Advertisers Perceptions’ Business Intelligence team. She oversees proprietary studies with clients including Bing, Twitter, Snapchat, The Trade Desk, Oracle, and CA Technologies. Her media industry and research operations experience contributes greatly to the company’s detailed survey writing, and timely execution of fieldwork, data analysis and report preparation.
Co-Founder Randy Cohen’s marketing, research and management experience spans more than 30 years, having held management positions in advertising, media and technology. Over the past dozen years, he has developed the products and approach to deliver actionable results for the leading media companies around the world. He leads many of our largest client engagements, including Meredith, ESPN and Turner. Early in his career, he was responsible for strategic planning and consumer advertising research at Grey Advertising. During his 10 years at Ziff Davis, Randy was well-known for successfully directing research and marketing for the company’s consumer and business publications.
Chief Research Officer
Tedd oversees day-to-day research operations for all research including both custom and syndicated. He works directly with clients and leads new syndicated studies, including our flagship study AIR. Tedd began working with Advertiser Perceptions in 2004 and was AP’s first hire. Prior to Advertiser Perceptions, Tedd was CEO and founder of marketing research company, Iota Research Group. Tedd also worked for market research firm The Strategy Group as Vice President of Sales and Marketing. He began his career at Conde Nast’s Glamour magazine in the late 1980s, moving from there to Ziff-Davis Publishing’s corporate research department in the early 1990s.
EVP Business Intelligence
Sarah Bolton has more than 20 years of experience helping media companies maximize growth — spanning both B2B/advertising sales as well as consumer usage. Sarah held marketing leadership positions at CBS-owned digital properties CNET, GameSpot and Metacritic as well as Dwell Magazine before her assuming her role as the operational lead of Advertiser Perceptions consulting practice, helping executives at the world’s leading media companies use data-validated insights to drive business success. Sarah is a sought-after industry thought leader, with expertise spanning multiple fast-moving areas of digital media and marketing — brand, performance, programmatic, video, mobile, native, measurement/analytics and myriad ad technologies that underpin the media ecosystem.
Mark is a dynamic senior media executive with over 30 years of experience leading sales teams and developing solutions for digital, mobile, video, newspaper, magazine and experiential marketers. He works with a variety of clients including Business Insider, BuzzFeed, Criteo, Foursquare, IAS, Kargo, Nanigans, Nucleus, Oracle Data Cloud, Pinterest, PubMatic, Twitter, Simulmedia, and Snap. Most recently, he was the Chief Advertiser Officer at Gameface Media, a Boston-based social media start up. Prior to Gameface Media, Mark was VP Advertising, at The New York Times from 2005-2013, where he led enterprise level selling efforts across all platforms.
VP Business Intelligence
Justin Fromm has nearly 20 years of experience conducting research to guide media and marketing strategies. Justin has been part of the Ad Sales Research team at ABC, led Hulu’s Sales Research efforts, and built his own firm, JF Advisory, where he worked with a varied set of clients to help them succeed in the media industry by building more successful products, creating more insightful thought-leadership, and developing more effective marketing strategies. Justin is a published thought leader and a frequent speaker at industry events. He has the unique ability to translate complicated ideas into compelling narratives that advertising buyers and sellers, network executives, and business owners alike can understand and utilize to help their businesses excel.
VP Business Intelligence
Stuart is a 20-year media research veteran leading custom research projects at Advertiser Perceptions. In prior professional roles, he has occupied leadership positions at Viacom, Time Inc., The Associated Press and the Online Publishers Association (OPA). His experience and focus is centered around analytics, measurement, media behavior and ad sales research. Stuart is a frequent industry speaker whose research is featured in several consumer and industry publications. Prior to his media career, he was a political scientist and published author at Florida State University.
Dave has nearly 30 years of experience in sales, sales management, ad operations, data monetization and general management with Macromedia, Monster Worldwide, CMP Media and a handful of early stage advertising and advertising services start-ups. Dave is focused on delivering insights and solutions to Google, Facebook, Microsoft and Oath in addition to specializing in ad-tech with clients such as Tremor Video DSP and technology companies like CA Technologies.
Our Advisory Board of Industry Veterans
The Advertiser Perceptions Advisory Board is comprised of influential industry executives representing leading companies in the advertising world. Members of the Advisory Board directly advise Advertiser Perceptions in its development and deployment of client consulting and research-based products and services designed to improve our clients’ brand value and market position. Our 2019 Advertiser Perceptions Advisory Board Members include…